Trade, Finance Alliance Targets Africa's Coffee, Leather Industries

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The International Trade Centre (ITC) and Equity Group Holdings have signed a deal to boost inclusive, scalable economic growth in East Africa, beginning with Kenya, focusing on coffee, leather and creative industries. The partnership combines ITC’s trade expertise with Equity Group’s regional financial network and its Africa Recovery and Resilience Plan, targeting MSME growth, exports and value chain development across key sectors. Implementation will start in Kenya under a pilot running to December 2026, with regional expansion planned from 2027. Initiatives will include export training, standards alignment, EU regulation compliance support, and digital market access for producers and creatives across East Africa.

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