Frehiwot Banks Big on Devices, Digital Ecosystem in Bold Three-Year Strategy
Ethio telecom CEO, Frehiwot Tamiru, has an ambitious to aggressively deploy device sales, broaden service uptake, and regional expansion in the next three years. In a strategic shift her management designed to deepen revenue streams and expand digital penetration plan, she wants to transform the state-owned enterprise's evolving identity from a conventional telecom operator to an integrated digital services provider.
The strategy, christened, “Next Horizon: Digital & Beyond 2028,” the CEO sets a revenue target of 235.8 billion Br next year, hoping to attain a 45.6pc surge over the c...