Heineken Bets on Communities to Brew Growth
Heineken Ethiopia Plc, the largest brewery, is spending 33 million Br on a new community development program for residents in Addis Abeba and Sheger City, in what its executives say is an extension of the Brewer's push to pair its growth with local investment.
“Heineken grew the business, and the community should grow with us,” said Bart De Keninck, general manager, during the launch unveiled on Wednesday, April 29, 2025, at Heineken's Qilinto plant. He called the program, “a meaningful extension of our commitment beyond business.”
Since arriving, Heineken Ethiopia says it has po...