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Feb 14 , 2026. By Henok L. Teshome ( Henok L. Teshome is a senior international relations expert working at the Addis Abeba's Mayor's Office. His interests cover foreign policy, geopolitics, media, public and digital diplomacy. He cane be reached at (henokteshome85@outlook.com) )
The rise of Tech Diplomacy marks a new chapter in international relations. By formalising the engagement of powerful private-sector actors in global diplomacy, it challenges states to rethink how they pursue influence and safeguard national interests, writes Henok Teshome (henokteshome85@outlook.com), a researcher and senior international relations expert at the Office of the Mayor of Addis Abeba.
The global surge in technologies is not only transforming economies and societies, but also forcing a fundamental rethinking of how countries conduct foreign policy.
The forces behind technological advancements in artificial intelligence (AI), 5G, and the Internet of Things (IoT), as well as quantum computing, bioengineering, and robotics, are reshaping daily life and global markets. They have prompted the rise of a new approach, "Tech Diplomacy," a model in which governments engage directly with the world’s most influential technology firms.
This marks a clear break from the traditional model of diplomacy, which has long centred on state-to-state engagement. As technology companies collectively dubbed the “Magnificent Seven” have reached a scale where their combined economic value surpasses the GDP of many countries, governments are increasingly recognising the necessity of interacting with them as key global actors in their own right.
The impact of these firms - Nvidia, Microsoft, Apple, Amazon, Meta, Tesla, and Google - is no longer only economic. They are shaping policy, social norms, and even international security.
In 2017, Denmark made a notable move by appointing the world’s first tech ambassador to Silicon Valley. Its leaders' intention was clear. The Danish wanted to engage directly and continuously with technology firms whose decisions now affect entire societies. Since then, nearly 20 countries have followed suit, deploying tech envoys to major hubs such as Silicon Valley and Shenzhen. Kenya has emerged as a leading example in Africa, having appointed a special envoy to facilitate direct dialogue with global technology companies and major multilateral bodies.
The term "Tech Diplomacy" describes the emerging practice of states conducting international relations not only with one another but also with influential private-sector technology players. It involves negotiations on digital governance, cybersecurity, and the global flow of innovation, domains where the role of companies has, in some cases, eclipsed that of states. Where traditional diplomacy once held exclusive sway, governments now view sustained engagement with these technology giants as critical to protecting their national interests and stimulating growth.
However, Tech Diplomacy is often conflated with related fields, such as e-diplomacy, digital diplomacy, cyber diplomacy, and science diplomacy. While there is some overlap, each serves a unique role.
Digital diplomacy centres on outreach through digital platforms, while cyber diplomacy focuses on international agreements on cybersecurity and cyber warfare. Tech Diplomacy, by contrast, provides a broader framework, integrating digital, cyber, and science diplomacy into a unified approach to addressing the policy and regulatory challenges of the digital era. Rather than supplanting these strands, Tech Diplomacy weaves them together to help states address issues ranging from policy and innovation to security and technology governance.
This unified approach is gaining momentum as the geopolitical stakes in technology continue to rise. The race to dominate frontier fields such as AI, quantum computing, blockchain, robotics, and bioengineering is central to global competition among leading powers. Control over key sectors, from semiconductors to rare earth minerals, is seen as vital for economic strength, military power, and international leverage.
The current tensions between the United States and China over AI, chip manufacturing, and high-end technology reveal the extent to which the tech sector has become a front line in global power struggles. Each country is scrambling to reinforce its position in the global technology race, not only for economic advantage but also for security and geopolitical influence.
Smaller and developing countries, like Ethiopia, risk falling further behind without effective strategies to address the growing digital divide. Traditional diplomatic channels, while still valuable, are proving insufficient to secure the alliances, knowledge, and resources needed to keep pace in this new landscape. There is a need for more nimble and targeted diplomatic engagement, one that allows countries in the Global South to carve out a stronger position in the emerging technologies.
Ethiopia’s efforts to adapt to this reality are evident in the rollout of its "Digital Ethiopia 2030 (DE2030)" strategy. This national plan aspires to place digital transformation at the core of its development ambitions, empowering people and institutions, driving inclusive growth, bridging the digital divide, and making Ethiopia a preferred destination for technology investment. The plan emphasises partnerships among the public and private sectors, academia, and international partners.
However, for all its ambition, DE2030 risks becoming another strategy unless it is paired with a robust diplomatic effort. Achieving these goals demands more than technical blueprints or infrastructure. It requires a diplomatic framework that enables Ethiopia to negotiate and collaborate directly with global technology companies. The technologies prioritised by DE2030, including AI, IoT, quantum computing, cloud services, and robotics, all require international partnerships and engagement that can only be forged through dedicated diplomatic channels.
The deployment of tech diplomats and envoys should be viewed as a strategic necessity. These envoys act as go-betweens, maintaining regular dialogue with major economies and leading technology firms. They play a crucial role in deepening partnerships, promoting technology transfer, and ensuring that knowledge flows into the domestic market. For a country like Ethiopia, this approach is vital in building an environment where innovation and local startups can thrive.
Major technology firms today wield larger-than-life influence not only in business, but also in politics, society, and security. Their reach now extends into domains once dominated by the state, and their ability to shape regulatory and policy frameworks has only grown. Many of these companies expect, and sometimes command, treatment comparable to that given to sovereign states.
Hence, Tech Diplomacy cannot be a luxury for Ethiopia but is essential for securing digital sovereignty and accelerating economic growth.
As governments and individuals rely more on technology infrastructure and companies collect ever-larger amounts of data, the importance of engaging with technology firms grows. For Ethiopia, proactive negotiation with these firms during the drafting and implementation of tech policies will be key to balancing innovation with national interests, including data privacy and security.
For Ethiopia to succeed in making DE2030 a reality, it should focus on both technology infrastructure and strategic international engagement.
It needs to institutionalise Tech Diplomacy, building it into the core of its foreign policy and ensuring close collaboration between the Ministry of Foreign Affairs and other federal agencies. This approach will give the country the diplomatic agility needed to keep up in an increasingly digital world. Ethiopia should deploy tech ambassadors in innovation centres such as Silicon Valley, Shenzhen, and Tokyo. These envoys can represent Ethiopia’s interests to the tech sector, working to attract investment, promote partnerships, and secure opportunities for domestic firms and innovators.
Ethiopia should move beyond simply adopting international rules and policies set by others. Instead, it should take a proactive role in global digital policy forums, including the United Nations Technology Bank, the Global Partnership on AI, and the International Telecommunication Union. Through active participation, it can advocate for fairer and more inclusive digital policies that align with its development priorities.
Lastly, it needs to forge direct strategic partnerships with leading technology companies. These partnerships should prioritise not only infrastructure but also knowledge transfer, skills training, and agreements that support the country’s goals around digital inclusion and data privacy.
In the decade ahead, a country’s ability to wield global influence will depend less on the size of its military or economy, and more on its skill at navigating the intersection of technology, innovation, and governance. Those with the foresight to deploy effective tech diplomats will be best placed to shape the digital future.
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