Ethiopia is to host the ninth edition of HortiFlora Expo, the world's premier international horticulture exhibition, in the first week of April, at the Millennium Hall, on Africa Avenue (Bole Road). Covering an exhibition floor area of 10,000Sqm, the expo is anticipated to attract from investors, buyers, and industry leaders to logistics providers and policymakers from across the globe. Organised by the Ethiopian Horticulture Producer Exporters Association (EHPEA) and HPP Exhibitions Worldwide, the HortiFlora Expo is seen as a crucial platform for promoting Ethiopia's rapidly expanding horticulture industry. The expo seeks to attract investment, maintain international trade alliances, and encourage sustainable agricultural innovation. Ethiopia's horticulture sector is a growing segment of the economy, earning increased forex revenues; the HortiFlora Expo is expected to generate foreign exchange and enhance supply chain development. The sector currently provides over 200,000 direct employment opportunities, with substantial potential for women and youth. As one of the country's top three export earnings sectors, it generates hundreds of millions of dollars annually, contributing to domestic and global supply chains. The industry supports businesses engaged in exporting flowers and fresh produce, positioning Ethiopia among the world's top five cut flower exporters. The HortiFlora Expo 2025 is expected to bring together growers, input suppliers, logistics companies, and essential service providers on a single platform, facilitating the exchange of industry knowledge. The event anticipates the participation of 133 confirmed exhibitors and stakeholders. According to EHPEA, the 2025 edition promises to be larger, improved, and more impactful than ever before.