The Ethiopian Commodity Exchange (ECX) has set up a sample display section, which will display export standard coffee, at its warehouse starting from August 29, 2020. It is hoped that the coffee sample display will boost the country's earnings from the export of coffee. The sample display section, set up upon the request of customers, is directed at satisfying the needs of customers and increasing the transparency between coffee sellers and buyers, according to a statement from the ECX. "It's also expected to increase trust among market players and reduce complaints," reads the statement. In the past year, the ECX had been showcasing coffee for the local market at its Saris Branch Office. The country, the fifth largest producer and exporter in the world, generated 854 million dollars from coffee exports in the last fiscal year, a 12pc increase over the year before. Coffee supports 5.6 million farmers and covers 650,000ha of land in the country.