Remote control vendors around the 'Gojam Berenda' area lay back on a slow day waiting for customers. The vendors check the utility of the remote by checking if it flashes on a camera phone. Television was introduced to Ethiopia in 1962 while regular transmissions only came about 15 years later. Electricity access in Ethiopia reaches about half of the population according to data from the international energy agency (IEA), rendering television programs a rarity in most areas of the city. Several development partners like the UNDP have indicated the setting up of Public Private Partnerships (PPP ) to finance the country's energy demands.

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