
Fortune News | Feb 18,2023
Aug 7 , 2021
By Eden Sahle
Frehiwot Tamiru, CEO of Ethio Telecom, sat for an interview on TV with a journalist that left a great deal to be desired in the aspect of professionalism. Her charming smile, confidence, and humble answers even to inappropriate questions were most inspiring, nonetheless, and exhibited her leadership skills.
In his unprofessional interview approach, the journalist seemed to question her leadership skills because she is not a mother. This may not be surprising given what the usual interviews in Ethiopia look like, with public media houses particularly more interested in asking passersby on the streets leading questions to expound on every issue imaginable.
Like most of his colleagues, the journalist who interviewed Frehiwot lacked the ability to ask intelligent questions that might compel the CEO to share her experiences, the challenges of leading the most profitable state-owned enterprise in Ethiopia, and the reforms taking place. Instead, he decided to focus on her personal life and in the most negative way to boot.
In a strange, unclear way, most people in Ethiopia think every man and woman envision and desire the same thing and want to lead their lives just like the majority. Personal choices are often disregarded, although some want to follow a different path than the public generally expects of them. Navigating personal and professional life as a woman is not easy almost everywhere in the world, although the crisis is especially more profound and catastrophic in Ethiopia’s context. Women are subjected to various prejudices and biases that are a part of everyday life; they follow almost every woman in nearly every facet of life.
Frehiwot must have gone through many personal and professional challenges, as any woman, even the luckiest, would go through in her life journey. Whatever and whoever tried to hold her back from achieving great milestones, she clearly overcame them. Her genuine smile proves her confidence at having traversed through one of the most challenging societal organisations for upward mobility, especially for women, that is Ethiopian societies.
A few years back, when she first stepped in to lead the then state monopoly, I heard many great things about her from a friend that knew Frehiwot from HiLCoE School of Computer Science & Technology. She was vibrant and friendly with everyone, according to him. He was not surprised to see her take the driver seat to lead one of the most important state enterprises in the country. He believed she would bring to the Ethiopian telecom industry major changes. Frehiwot did not disappoint. She is assertively leading the partial liberalisation of Ethio telecom, has reduced high prices for services, introduced new products such as airtime credit, and oversaw the launch of Telebirr and increased its revenue.
She has much experience and advice to share if only the journalist had asked her pertinent questions. Most reporters and interviewers style of armchair journalism robs them of understanding that the public deserves more than the dissemination of hearsay. We rarely hear intelligent questions being asked by reporters or anchors to inform the public or just to let us learn from other people’s experiences and life journeys.
Following most local media, we are often left with unanswered questions and confusion than insight. Unfortunately, we have only a handful of individuals who understand journalism means exercising high standards of objectivity, the ability to research and dig deeper and refrain from undue attacks on anyone.
The media exists to inform the public with truthful information, not incite, bully, anger, confuse and create fear. As it has always been, we remain starved of an independent Fourth Estate that is accountable enough to enlighten the public with facts. Whether covering politics, social aspects or business matters, the media needs to present the public with relevant and trusted information that informs citizens and provides suitable analysis by speaking to relevant experts.
Most media outlets' common fabric of irresponsibility and impartiality is intertwined with an uninformed public relying on assumptions and rumours. The lack of professionalism in most media makes experts shy away from contributing to inform the public in their fields. Some people even follow the news to laugh at the things considered as news. They can hardly be blamed. Many journalists have left the profession to public mockery.
PUBLISHED ON
Aug 07,2021 [ VOL
22 , NO
1110]
Fortune News | Feb 18,2023
Fortune News | Jul 21,2024
Sunday with Eden | Feb 01,2020
Advertorials | Aug 10,2023
Commentaries | Aug 29,2020
Fortune News | Feb 08,2020
Radar | Jul 06,2019
View From Arada | Jul 07,2024
Verbatim | Feb 09,2019
Fortune News | May 18,2024
My Opinion | 123595 Views | Aug 14,2021
My Opinion | 119755 Views | Aug 21,2021
My Opinion | 118084 Views | Sep 10,2021
My Opinion | 115917 Views | Aug 07,2021
Sunday with Eden | Feb 16, 2025
Dec 22 , 2024 . By TIZITA SHEWAFERAW
Charged with transforming colossal state-owned enterprises into modern and competitiv...
Aug 18 , 2024 . By AKSAH ITALO
Although predictable Yonas Zerihun's job in the ride-hailing service is not immune to...
Jul 28 , 2024 . By TIZITA SHEWAFERAW
Unhabitual, perhaps too many, Samuel Gebreyohannes, 38, used to occasionally enjoy a couple of beers at breakfast. However, he recently swit...
Jul 13 , 2024 . By AKSAH ITALO
Investors who rely on tractors, trucks, and field vehicles for commuting, transporting commodities, and f...
Feb 16 , 2025
Madame Kristalina Georgieva, managing director of the International Monetary Fund (IM...
Feb 9 , 2025
This week, the African Union's (AU) annual summit in Addis Abeba is set to be more th...
Feb 1 , 2025
Urban renewal is seldom gentle to those on the receiving end of redevelopment. Take s...
Jan 25 , 2025
Grand ambitions have long driven Ethiopia's successive leaders, but they remain weigh...
Feb 16 , 2025 . By YITBAREK GETACHEW
Ayat Mall, located near the roundabout popularly bearing its name, is at the centre o...
Feb 16 , 2025 . By BEZAWIT HULUAGER
Parliament has ratified a new proclamation imposing tough environmental regulations,...
Feb 16 , 2025 . By AKSAH ITALO
Dangote Group, the largest cement manufacturer in Africa, is making a 400-million-dol...
Feb 16 , 2025 . By AKSAH ITALO
Domestic steelmakers have been confronted with a severe crisis driven by escalating s...