FORTUNE+ VIDEO SPONSORED CONTENTS ADVERTORIALS FORTUNE AUDIO Fortune Careers New TRADE AFRICA New

Fortune Logo

WHIPPING GREEN

.

Young boys in the Adey Abeba neighbourhood are ushering in the season with a bang, crafting custom whips from recycled plastic that were traditionally made from tree barks. Ethiopia is currently engaged in a massive Green Legacy initiative led by Prime Minister Abiy Ahmed (PhD). As part of this effort, the government is set to embark on a national tree-planting campaign on August 23rd, with an ambitious aim to plant 600 million trees nationwide.


PUBLISHED ON [ VOL , NO ]

[ssba-buttons]

Most read

Editor's pick

Commentaries

Aid Retreat Signals a Broader Collapse of Global Compassion

In 2015, the United Kingdom's (UK) then-prime minister, David Cameron, stood before t...

Can the Conference on Financing for Development Succeed?

It is easy to be pessimistic about multilateralism nowadays. Recent international gat...

Fineline

Leaders of the National . . .

Leaders of the National Election Board are in a charm offensive mood, of a sort. Last week, they organised a rare tour for members of the me...

When the country’s most. . .

When the country's most senior diplomats and envoys return back to their posts after two-week debriefings, they leave behind a point or two...

Editorial

Desire to March to the Sea Should Spill Reason on the Way

Jun 14 , 2025

Yet again, the Horn of Africa is bracing for trouble. A region already frayed by wars...

Where the Roof Overhead Comes with a Ceiling on Hope

Jun 7 , 2025

Few promises shine brighter in Addis Abeba than the pledge of a roof for every family...

Courting Foreign Buyers of Properties While Land Remains State-Owned

May 31 , 2025

It is seldom flattering to be bracketed with North Korea and Myanmar. Ironically, Eth...

A Country on Life Support Must Not Neglect Its Healers

May 24 , 2025

Public hospitals have fallen eerily quiet lately. Corridors once crowded with patient...

Gallery

Parliament Approves New Cabinet Members

Oct 6 , 2021

Parliament Approves New Cabinet, Incorporates Opposition Leaders Lawmakers have approved today the nominations of 22 ministers, including three opposition leaders. Two MPs have voted against, while 12 abstained...

2020 in Posterity

Jan 5 , 2021

TIGRAY VOTES DESPITE "NULL & VOID" THREAT

Sep 9 , 2020

IN-PICTURE: LAUREATE'S RECEPTION  

Dec 14 , 2019

PM Abiy Ahmed (PhD) at a Gala Dinner Called for the Awarding of the Félix Houphouët-Boigny Peace Prize

May 6 , 2019

Faces, Voices of Addis Abeba

Apr 26 , 2019

Sunday With Eden

Before Help Can Be Summoned

Over the weekend, a parent shared the story of a friend's teenage son who died after unknowingly taking pills laced with fentanyl. “He was...

Tainted Trust Behind White Lies

Milk has long symbolized nourishment, growth especially for young children. In many families, including mine, it is more than a dietary stap...

Life Matters

The Curious Case of Barking Dogs

On multiple occasions, I have found myself watching the garbage collectors on their morning route, a subtle unease settling in. There is a s...

A Dangerous Beam in a Childs Hand

It was during an ordinary errand, shopping for socks, that an unexpected discovery occurred. A gleaming green beam drew my attention to a cu...