Motor & Engineering Company of Ethiopia (MOENCO), the sole authorised dealer for BYD in Ethiopia, officially launched the BYD Shark 6, a plug-in hybrid electric vehicle (PHEV) pickup truck, at the Science Museum in Addis Abeba on May 22, 2026. The high-profile launch drew senior government officials, industry leaders, and representatives from BYD. Unlike the fully electric models previously introduced by MOENCO, the Shark 6 combines electric and fuel-powered performance to navigate both congested urban roads and the country’s rugged rural terrain. Company executives said the vehicle’s adaptability positions it as a strategic option for commercial operators and private consumers seeking improved fuel efficiency without sacrificing off-road capability. Equipped with advanced driver-assistance systems and modern connectivity features, the Shark 6 is being positioned as a premium yet durable contender in the increasingly competitive pickup segment. To ease concerns surrounding the long-term reliability of hybrid technology in the local market, MOENCO is offering an eight-year battery warranty alongside a six-year vehicle warranty. The dealership also confirmed that it has established a supply chain for genuine spare parts and specialised maintenance services to support the new model. As the country continues to face persistent foreign exchange pressures and volatile fuel prices, the growing shift toward PHEV technology is emerging as a practical middle-ground solution for logistics, transport, and agricultural operations.

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