FORTUNE+ VIDEO SPONSORED CONTENTS ADVERTORIALS FORTUNE AUDIO Fortune Careers New TRADE AFRICA New

Fortune Logo

SWEET ESCAPE

Apr 27 , 2025.

In the quiet Qera Ox Market, a young man shoulders bundles of sugar cane, each cut to size and priced just right. In a place where the same questions bounce around like a broken record and sweet drinks are as rare and pricey, as treasure, he shows up like a sugary Santa Claus, handing out little bundles of joy to sweeten even the dullest day. His sugar cane isn’t just a treat, it’s a tiny escape, a sticky reminder that life still holds simple pleasures. With every crisp crunch, the market momentarily forgets its hustle and buzzes with a little extra sweetness.


PUBLISHED ON Apr 27,2025 [ VOL 26 , NO 1304]

[ssba-buttons]

Most read

Editor's pick

Commentaries

How Africa Should Negotiate with Trump

In a recent interview, Fox News anchor Bret Baier asked Felix Tshisekedi, the preside...

Making Sense of the New Global Economy

As the world becomes more volatile and confusing, policymakers, business leaders, and...

Fineline

Leaders of the National . . .

Leaders of the National Election Board are in a charm offensive mood, of a sort. Last week, they organised a rare tour for members of the me...

When the country’s most. . .

When the country's most senior diplomats and envoys return back to their posts after two-week debriefings, they leave behind a point or two...

Editorial

Where the Roof Overhead Comes with a Ceiling on Hope

Jun 7 , 2025

Few promises shine brighter in Addis Abeba than the pledge of a roof for every family...

Courting Foreign Buyers of Properties While Land Remains State-Owned

May 31 , 2025

It is seldom flattering to be bracketed with North Korea and Myanmar. Ironically, Eth...

A Country on Life Support Must Not Neglect Its Healers

May 24 , 2025

Public hospitals have fallen eerily quiet lately. Corridors once crowded with patient...

Researchers Churn Out Studies by the Ton. Quality Checks are Causality

May 17 , 2025

Ethiopia pours more than three billion Birr a year into academic research, yet too mu...

Gallery

Parliament Approves New Cabinet Members

Oct 6 , 2021

Parliament Approves New Cabinet, Incorporates Opposition Leaders Lawmakers have approved today the nominations of 22 ministers, including three opposition leaders. Two MPs have voted against, while 12 abstained...

2020 in Posterity

Jan 5 , 2021

TIGRAY VOTES DESPITE "NULL & VOID" THREAT

Sep 9 , 2020

IN-PICTURE: LAUREATE'S RECEPTION  

Dec 14 , 2019

PM Abiy Ahmed (PhD) at a Gala Dinner Called for the Awarding of the Félix Houphouët-Boigny Peace Prize

May 6 , 2019

Faces, Voices of Addis Abeba

Apr 26 , 2019

Sunday With Eden

Tainted Trust Behind White Lies

Milk has long symbolized nourishment, growth especially for young children. In many families, including mine, it is more than a dietary stap...

A Dream Taxed to Death

Six years ago, a dear friend took a leap. He poured his life savings into building a business not for quick profits, but to create something...

Life Matters

A Dangerous Beam in a Childs Hand

It was during an ordinary errand, shopping for socks, that an unexpected discovery occurred. A gleaming green beam drew my attention to a cu...

The Dangers We Brew

It is unsettling how often news surfaces of everyday household items leading to accidents, some unexpected, others devastating. A recent rep...