FORTUNE+ VIDEO SPONSORED CONTENTS ADVERTORIALS FORTUNE AUDIO Fortune Careers TRADE AFRICA Election 2026 New TIME REMAINING UNTIL ETHIOPIA’S NATIONAL ELECTION 0Days 0Hours 0Minutes 0Seconds



PLUMP PICKINGS


PLUMP PICKINGS

A kilo of grapes sells for 400 Br around the Saris area by street vendors. Fruits contributed 11 million dollars to the country's exports last year despite the conducive climate to most types of horticulture. Ethiopians consume less than 100gm of fruit daily, according to studies by FAO which is unsurprising considering that a mere 17pc of the population can afford a healthy diet. With 60pc farmers in the country cultivating less than 0.9hct in a fragmented landscape, the low yield of the agricultural sector is to be expected

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