Safaricom has introduced a new digital payment service, allowing customers to pay for fuel using M-PESA. The "Pay for Fuel with M-PESA" service was officially launched on May 7, 2025, at the Bole Total Fuel Station on Bole Road. This initiative aims to enhance convenience for drivers by enabling quick and secure transactions without the need for cash or waiting for change. During the launch event, M-PESA CEO Elsa Muzzolini highlighted the significance of this development as a step towards simplifying daily transactions through innovative digital solutions. The service is designed to cater to various users, including cab drivers requiring efficient payment methods during busy schedules, logistics businesses dependent on timely refueling, and families seeking hassle-free ways to manage daily commutes. On May 8, 2025, State Minister of Transport and Logistics, Bareo Hassen, noted that the digital fuel trading system, part of the national fuel reform implemented since 2024, is yielding significant results. He reported that over 430 billion Birr in digital transactions have been conducted since the system's implementation in 2025. The State Minister also urged all institutions to adopt this process and conduct all fuel sales digitally.