White pickup trucks transformed into vibrant mobile stalls under green-white canopies line the streets of Gofa, selling fresh fruits and vegetables while shading them from the scorching sun. These pickup posts stand out for their cleanliness and easy upkeep, offering a neat, manageable setup compared to the city’s sprawling open-air markets. In Addis Abeba alone, more than 1,700 Sunday markets now thrive this way, duty-free wheels that feed the city week after week.
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