At the entrance of Ambassador Theatre on Taitu Street, a book vendor has laid out a collection for passersby seeking stories that unfold through words rather than screens. Once perceived as rivals, with cinema often accused of drawing audiences away from books, the two industries now find themselves confronting a common adversary. Platforms such as TikTok shrink attention spans and reshape habits, both reading and moviegoing have steadily lost ground. Bound by a shared struggle, these once-competing worlds are now unlikely allies in the fight to reclaim people's attention.
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