COMMUNITY LIFT


COMMUNITY LIFT

From left: Fekadu Beshah, Heineken Ethiopia Sustainability & CSR Manager; Shewit Kebede, Social Impact Ambassador; Tolawak Feyissa, Koye Feche District Mayor’s Office; and William Mills, Heineken Ethiopia Corporate Affairs Director, cut the inaugural ribbon at the launch of new homes. Heineken Ethiopia built houses for over 45 households in Koye Feche Sub-district, Sheger City, Oromia, empowering communities through dairy, cattle, and poultry farming initiatives.

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In-Picture

FROZEN FOCUS

A man and woman, cast in bronze outside Menelik II School in Arat Kilo, inhabit separate worlds, he buried in ink-stained pages, she captivated by the glow of a screen. Side by side yet divided by decades, their silent conversation bridges time, technology, and habit. The sculpture captures humanity's attachment to what's immediate, a nod to scrolling and screens, while quietly celebrating the near-vanishing ritual of reading. It's a frozen meditation on focus, distraction, and the delicate danc...


In-Picture

RECYCLING LEGACY

Lelise Neme, Director General of the Environmental Protection Authority (EPA), and Helen Debebe, State Minister at the Ministry of Urban & Infrastructure, take a closer look at recycled packaging displayed by Mador Packaging during the Circular Economy Hotspot Ethiopia 2025 at the Science Museum in Addis Abeba. The event showcased innovations in recycling and sustainable products, linking the green legacy ambitions with the practical realities of circular economy solutions...


In-Picture

CHAINED MEMORY

The marble gentleman of Addis Abeba, Piazza area  stands eternally pensive, hand to chest as if swearing loyalty to an invisible audience. In reality, he is the statue of Abune Petros, the Ethiopian bishop executed by Italian forces in 1936 for resisting the Fascist occupation. Today, he gazes over a city jammed with traffic, bureaucracy, and high-rise ambitions, holding a broken chain that once symbolised defiance but now competes with satellite dishes and billboards. History wanted him rememb...