Fortune News | Jan 17,2026
As global coffee production surges to record levels, Ethiopian exporters are facing collapsing margins and rising uncertainty.
A confluence of record harvests from top producers, softening international demand, and policy missteps at home is exerting pressure on what remains one of Ethiopia’s most vital export sectors.
Extraordinary supply forecasts from Brazil, Vietnam, Colombia, and Indonesia are driving the fear of a price crash.
Brazil, by far the world’s largest exporter, is expected to produce up to 49 million bags of Arabica coffee in the 2026/27 season, 30pc higher than the previous year. The rebound is largely attributed to favourable weather in the country’s central coffee-producing states.
Vietnam, Indonesia, and Colombia are also set to post sizeable gains. The United States Department of Agriculture projects global output to rise to a record 178.8 million bags in 2025/26. Although consumption is rising in tandem, currently estimated at 173.9 million bags, the widening surplus is feared to drag down prices across major exchanges.
The removal of a 40pc U.S. tariff on Brazilian coffee has heightened the bearish trend, while Europe’s one-year delay in enforcing the EUDR has caused a whiplash in demand dynamics. Buyers overstocked ahead of the regulation, then pulled back, reducing immediate demand and further weakening prices.
The International Coffee Organisation’s (ICO) composite index reflects this volatility. In mid-December, the price for Brazilian natural coffee plunged 10pc in two weeks, falling to 3.45 dollars a pound. Compared to the historic peak in December last year, the market has given up much of its gains.
For Ethiopia, where coffee remains a top foreign exchange earner, the timing could hardly be worse. Ethiopian Grade Five coffee, representing nearly 70pc of the country’s coffee exports, is now fetching between 2.59 and 2.80 dollars a pound. After factoring in freight, logistics, and finance costs, returns are barely covering expenses.
Exporters, the main ones being Daye Bensa, Kerchanshe and Tracon, could be under acute stress.
Gizat Worku, general manager of the Ethiopian Coffee Association, has warned of deepening losses, as exporters buy coffee domestically at inflated prices only to face slumping international returns. According to him, the pricing mismatch is driven by speculation and a failure of local markets to internalise global price signals.
“The recent price decline signals that further pressure on export prices may be unavoidable,” he said. “Exporters are buying coffee at exaggerated domestic prices and may face losses once shipments reach the market.”
Gizat depicted the current market as “unpredictable” and said exporters are under mounting pressure.
Historically, such losses were offset by profits from import operations, but Gizat noted this strategy is unsustainable. He is urging a recalibration of lower procurement costs, reduced speculation, and realignment with market fundamentals.
Officials at the Ethiopian Coffee & Tea Authority maintain a cautiously optimistic position. Deputy Director General Shafi Oumer sees no evidence of a dramatic crash. He cites Ethiopia’s growing market reach, now at 84 countries, with 20 new destinations added last year, and robust demand for high-quality Arabica as buffers.
He pointed to premium prices achieved for top grades (Grade One to Grade Three) and efforts to boost quality and mechanisation.
“We’re focusing on quality and market promotion,” Shafi insisted, downplaying negative projections as speculative.
He dismissed negative projections.
“Predictions are not facts,” he told Fortune.
Despite volatility, Ethiopia’s coffee sector generated 1.167 billion dollars in export revenue during the first five months of the current fiscal year, representing about one-third of the annual goal. Shafi attributed the revenue jump to higher quality rather than greater volumes and stated that earnings have doubled compared to three years ago. The country expects to ship 600,000tns of coffee this year. According to the Deputy Director, the Authority is now focused on quality improvement and helping exporters negotiate better prices, while shifting production strategies to emphasise mechanisation and cluster farming.
However, the reality on the ground says otherwise. Exporters report that the price of a single container of coffee has ballooned from four million Birr to as much as 30 million Br. At current exchange rates, exporters are losing up to five million Birr a shipment. Yirgacheffe coffee, a premium product, is selling domestically at 21,000 Br per 17Kg, but international prices are closer to 17,000 Br.
At the root of the pricing mismatch is rampant speculation.
Sani Tuki, an international trade analyst, argues that many exporters entered the market with exaggerated expectations, driving local prices beyond sustainable thresholds. He criticised pricing strategies based on sentiment rather than quality metrics, such as altitude, processing, and bean consistency.
“Quality has become the defining factor in securing higher prices,” he said. "These factors determine quality. Brazil’s coffee commands a premium because of its consistency."
He also blamed government policy for exacerbating the crisis. Price floors and minimum export prices, he argued, distort supply chains, creating artificial demand and inflating costs.
“These policies aren’t grounded in stakeholder consultation,” Sani said.
He warned that bureaucratic burdens are further squeezing margins and raising systemic risks.
In response to the crisis, some exporters, including Horra Trading Plc, are shifting focus to farm-level production to reduce procurement costs and regain control over quality. Its CEO, Adem Kedir, believes vertical integration, owning farms and managing processing, offers the only viable path in a high-cost and low-margin environment.
“The environment has pushed me to focus more on farm-level production,” he said.
Aggressive entry by newcomers, lured by previous price surges, has made the sector more competitive. His 1,000hct farm in Sheka Zone produces coffee for around 15 containers annually, with company revenues fluctuating between 50 million and 80 million dollars.
According to Sani, the high profit expectations of exporters entering this season pushed local prices to 23,000 Br for 17Kg, with some exporters driven by motives unrelated to genuine export activity.
“It's very volatile,” he said.
PUBLISHED ON
Dec 27,2025 [ VOL
26 , NO
1339]
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