FORTUNE+ VIDEO SPONSORED CONTENTS ADVERTORIALS FORTUNE AUDIO Fortune Careers New TRADE AFRICA New

Fortune Logo

Kerchanshe Group, in collaboration with its charitable wing Buna Qela, has launched a bold initiative to distribute 3 million improved coffee seedlings to farmers across the Oromia and Southern Nations, Nationalities, and Peoples’ (SNNP) regions. This impactful program supports both sustainable coffee farming and aligns with the national Green Legacy Project, Ethiopia’s ambitious reforestation and climate resilience campaign.


The distribution began in Kochere and Bonde, where farmers welcomed improved, sunlight-tolerant seedlings capable of producing up to 30 quintals per hectare — far above the national average. The initiative then extended to Adola and Hama Kebele, reaching more communities with high-yielding, climate-resilient coffee plants. Most recently, the program entered its second phase in Me’ee Bokko Woreda, with further distributions planned as part of the continued commitment to reach thousands of farmers across multiple districts.


These improved coffee varieties offer remarkable productivity: up to 62 quintals per hectare with irrigation, and 35 quintals per hectare without irrigation. Through this, Kerchanshe is actively contributing to the growth and transformation of Ethiopia’s coffee production, focusing not just on quantity but also on quality and sustainability.


This program is powered by 10% of Kerchanshe Group’s annual profit, reinvested into society through Buna Qela Charity Association. It includes not only the free distribution of seedlings but also training and technical support, empowering farmers with the knowledge to plant, nurture, and sustainably harvest the crops.

By combining commercial expertise with a deep social mission, this initiative is a testament to Kerchanshe Group’s vision of social impact, environmental stewardship, and economic empowerment. The effort supports both the local coffee economy and Ethiopia’s long-term Green Legacy goals, making a tangible difference in climate adaptation, rural development, and the future of Ethiopian coffee.


PUBLISHED ON May 30,2025 [ VOL 26 , NO 1309]

How useful was this post?

Click on a star to rate it!

Average rating 0 / 5. Vote count: 0

No votes so far! Be the first to rate this post.



Related Posts

[ssba-buttons]

Put your comments here

N.B: A submit button will appear once you fill out all the required fields.

Editors' Pick

Exclusive Interviews

State Enterprises from Oracles to Apprentices

Dec 22 , 2024 . By TIZITA SHEWAFERAW

Charged with transforming colossal state-owned enterprises into modern and competitiv...

Agenda

Rising Costs, Inflation Threaten Insurance Industry

Aug 18 , 2024 . By AKSAH ITALO

Although predictable Yonas Zerihun's job in the ride-hailing service is not immune to...

Agenda

BREWING DISCONTENT

Jul 28 , 2024 . By TIZITA SHEWAFERAW

Unhabitual, perhaps too many, Samuel Gebreyohannes, 38, used to occasionally enjoy a couple of beers at breakfast. However, he recently swit...

Fortune News

Electric Vehicle Push Leaves Investors in the Lurch

Jul 13 , 2024 . By AKSAH ITALO

Investors who rely on tractors, trucks, and field vehicles for commuting, transporting commodities, and f...

Commentaries

Productivity Gains Depend on Bold Firms, Not Broad Reform

Few doubt that productivity growth is good for society. It generally translates into...

War on Malaria Winnable But Africa Needs a Plan to End It

Despite being preventable and curable, malaria has continued to claim African lives....

Fineline

Leaders of the National . . .

Leaders of the National Election Board are in a charm offensive mood, of a sort. Last week, they organised a rare tour for members of the me...

When the country’s most. . .

When the country's most senior diplomats and envoys return back to their posts after two-week debriefings, they leave behind a point or two...

Editorial

Courting Foreign Buyers of Properties While Land Remains State-Owned

May 31 , 2025

It is seldom flattering to be bracketed with North Korea and Myanmar. Ironically, Eth...

A Country on Life Support Must Not Neglect Its Healers

May 24 , 2025

Public hospitals have fallen eerily quiet lately. Corridors once crowded with patient...

Researchers Churn Out Studies by the Ton. Quality Checks are Causality

May 17 , 2025

Ethiopia pours more than three billion Birr a year into academic research, yet too mu...

Ethiopia's Aid Reckoning Demands a Homegrown Rescue Plan

May 10 , 2025

Federal legislators recently summoned Shiferaw Teklemariam (PhD), head of the Disaste...

Gallery

Parliament Approves New Cabinet Members

Oct 6 , 2021

Parliament Approves New Cabinet, Incorporates Opposition Leaders Lawmakers have approved today the nominations of 22 ministers, including three opposition leaders. Two MPs have voted against, while 12 abstained...

2020 in Posterity

Jan 5 , 2021

TIGRAY VOTES DESPITE "NULL & VOID" THREAT

Sep 9 , 2020

IN-PICTURE: LAUREATE'S RECEPTION  

Dec 14 , 2019

PM Abiy Ahmed (PhD) at a Gala Dinner Called for the Awarding of the Félix Houphouët-Boigny Peace Prize

May 6 , 2019

Faces, Voices of Addis Abeba

Apr 26 , 2019

Sunday With Eden

A Dream Taxed to Death

Six years ago, a dear friend took a leap. He poured his life savings into building a business not for quick profits, but to create something...

The Subtler African Stories Lodged in Luxury

Every family has its ritual, one that bookmarks the year and brings everyone back to center. For ours, it...

Life Matters

The Dangers We Brew

It is unsettling how often news surfaces of everyday household items leading to accidents, some unexpected, others devastating. A recent rep...

Healing the Healers

Reliable information about the recent strike by health professionals in Ethiopia has proven elusive. The public discourse is muddied by sens...