Verbatim | Aug 13,2022
Jan 31 , 2024
Midroc Investment has expanded its portfolio by incorporating Moha Softdrink Industries S.C., a leading beverage bottler, into its Group. The integration signals a strategic shift, launching a restructuring effort to revive Moha's operations, bottling international brands such as Pepsi and Mirinda.
Amanuel Muhe, the newly appointed CEO of Moha Softdrink Industries, has initiated major reforms in the past two months to restore the company's previous stature in the market. The company has recently renewed its partnership with global beverage giant PepsiCo. Despite closing three factories in the northern region, five other plants are gearing up to resume operations.
At a press conference held today at Sheraton Addis, Amanuel acknowledged the challenges faced by the company, notably foreign exchange shortages and internal management issues. Yet, he assured that decisive steps have been taken to overcome these hurdles.
"Moha will never come to a halt from here on out," he said bullishly.
Midroc Investment Group has 17 manufacturing companies as its subsidiaries and added Moha Softdrink Industries, a company owned by Mohammed Al-Amoudi and his wife. However, it has been operating outside the management purviews of MIDROC Group, a conglomerate owned by the same family.
Addressing the critical issue of foreign exchange shortages, Akalewold Admasu, the deputy CEO of Midroc's manufacturing sector, recognised it as a national challenge. However, he claimed to have developed well-devised strategies to secure essential raw materials for Moha. The company has set an ambitious goal to produce 55 million cases annually and is planning to introduce new products.
Verbatim | Aug 13,2022
Obituary | Jan 28,2023
Featured | Sep 10,2023
Viewpoints | May 11,2023
Fortune News | Jul 18,2020
News Analysis | Mar 04,2023
Radar | Jan 16,2024
Sunday with Eden | Aug 25,2024
Radar | Nov 16,2024
Radar | Nov 21,2018
My Opinion | 127091 Views | Aug 14,2021
My Opinion | 123233 Views | Aug 21,2021
My Opinion | 121392 Views | Sep 10,2021
My Opinion | 119288 Views | Aug 07,2021
Apr 6 , 2025
Last week, the International Finance Corporation (IFC), part of the World Bank Group...
Mar 30 , 2025
When the private satellite channel, Ethiopian Broadcasting Service (EBS), aired an em...
Mar 23 , 2025
Getachew Redda, head of the Tigray Interim Regional Administration (TIRA), at least u...
Mar 16 , 2025
Ask anyone about the population of Addis Abeba, and a straightforward answer proves e...
Loading your updates...