With Policy Consistency, Digital Goes Long Way

March 6 , 2021
By Christian Tesfaye ( Christian Tesfaye (christian.tesfaye@addisfortune.net) is a researcher and Fortune'sDeputy Editor-in-Chief whose interests run amok in the directions of both print and audiovisual storytelling. )

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There is much talk about Ethiopia’s future in the digital arena. Like most initiatives taken in this country, the fear is that it is an enterprise that started with enthusiasm but will end anti-climatically without much to show for it.

But there may be inertia that plays to the advantage of the emerging tech scene, and this is the youth’s absolute infatuation with it. It is leading to innovations and entrepreneurial ideas that, although yet to pay off in terms of national productivity, exhibits potential.

Take sites such as TIKVAH, for instance, a news site that has become ubiquitous on Telegram. With well over a million followers, it reaches people from across the country with current affairs news. It does highlight reports that have been published or broadcast elsewhere, but it also has a network of ears on the ground that it calls the “TIKVAHfamily.” It aggregates and triangulates reports from this network of people – wherever there is a reliable internet service – and publishes surprisingly fresh stores from across the country.

Its reliance on what amounts to grassroots journalism, ability to triangulate reports to meet the demands of accuracy, and its ease of accessibility signals the future of news media. Such innovativeness would have barely been imaginable just a few years back.

It is not just TIKVAH. Take ride-sharing apps. In Addis Abeba, especially in the centre of town, it barely takes a minute to book a cab. The number of ride-sharing companies has multiplied over the past couple of years, bringing a diversity of products and services and empowered consumers. The market has evolved so fast, it threatens to wipe out the livelihoods of owners of the traditional blue taxi cabs.

These are just some of the few success stories. There are many at the grassroots level attempting to innovate and break ground in the emerging digital services market. The opportunities are plenty, especially if there is continuity of policy.

The Council of Ministers last year endorsed a 2025 Digital Transformation Strategy. Usually, such aims are not followed through. There is no meaningful political commitment behind it, or implementation is carried out poorly, with little foresight and imagination. Here, though, things could be different.

A telecommunications services regulation was passed through two years ago to streamline a more open telecoms industry. A new authority – the Ethiopian Communications Authority – has been established as a regulatory body. These should be commendable efforts to show that policymakers do intend to walk their talk.

Still, a major reform that can help the digital services economy grow is the liberalisation of the telecoms industry. There should not be much attention attached to Ethio telecom’s privatisation. No doubt, it can fetch foreign currency, improve the country’s standing in foreign currency reserve. But the benefits to the industry will only aggregate once there is competition, through liberalisation.

Ethiopia is in the process of selling licenses for two telecom providers. It will make the country one of the last countries in Africa to relinquish the stranglehold of state monopoly over telecom services. If banking, brewery, and ride-sharing industries have had any lessons, competition means more affordable and diverse products and services.

But this potential could be undercut if there is a lack of policy consistency. The government has already baulked at the scale of liberalisation, especially in barring independent cell tower companies from investing in Ethiopia. This calls into question the government's long-term plans and how much of its strategies and action plans agreed upon on paper the authorities are willing to see through on the ground.

It is not always that a new industry that revolutionalises the way we live, work, consume and spend comes to the fore. There is already a major lag by the standards of even neighbouring countries such as Kenya. There should be a commitment not to fall behind any longer.

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PUBLISHED ON Mar 06,2021 [ VOL 21 , NO 1088]

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