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VIRTUAL PRESENCE


VIRTUAL PRESENCE

At the Crea-Tech Ethio-France Forum held on April 22, 2026, inside the Alliance Ethio-Française compound, a team member sets up a virtual reality experience designed to bring the Tayitu Cultural & Educational Center  located in front of St. George Square to life. Created by Qesem Creatives, the project demonstrates how architectural documentation can evolve beyond static drawings into fully interactive environments. Through the use of VR technology, viewers are able to explore spatial layouts, design details, and the overall atmosphere of the site before it physically exists or without being physically present. The setup process itself reflects the growing role of digital tools in architecture and storytelling, where designers are not only building structures but also crafting experiences that allow audiences to engage with spaces in a more intuitive and immersive way.

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In-Picture

BOTTLE MOUNTAIN

A mountain of plastic takes a pit stop. As the sweeps during the day in Addis Abeba, an Isuzu truck loaded with tightly bundled sacks of discarded plastic bottles rolls through a fuel station, carrying the leftovers of a city's daily consumption on its back. The towering cargo, tied together like an oversized puzzle of waste, pauses between pumps and traffic as commuters move around it. In a scene where fuel powers journeys and plastic tells a story of what those journeys leave behind, the truck...


In-Picture

DANCING COLOURS

Under the bright Addis Abeba sun, a burst of colour, rhythm and tradition takes centre stage. Dressed in vibrant cultural attire, performers bring movement and music together at the new Addis Abeba City Administration Theatre Houses Enterprise Children and Youth Theatre in Flamingo, on Africa Avenue, transforming an ordinary public space into a lively showcase of heritage. With shields raised, feathers swaying and traditional steps echoing through the crowd, the scene feels like a conversation b...


In-Picture

SCULPTED MEMORY

Under grey skies, in front of the Economic Commission for Africa (ECA), inside Addis Abeba Park along Menelik II Avenue, stands a striking tribute to the late Hachalu Hundessa. Mounted on horseback, the statue captures the singer and activist in a symbolic pose, holding a microphone, shield and spear, a blend of artistry, courage and memory. Surrounded by lush greenery and quiet pathways, the monument feels less like a silent figure of stone and more like a storyteller, carrying melodies, strugg...