A pink car sits outside a flower shop around the Megenagna area catching the eye of holiday shoppers. New Year celebrations usually entail shopping for brand-new clothes and home furniture as households aspire for a renaissance of both goods and spirits. This year brings with it a surge in prices of basic consumption goods like teff and flour which have increased by a third of their amount in two months. Few appear gleeful and in festive spirits as shoppers find the increased expenses of the holiday season a troublesome inconvenience  

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