WAAS International Plc has partnered with global analytics firm Kantar on June 12, 2026, to introduce predictive analytics and consumer tracking tools into the country’s corporate market. The collaboration blends Kantar’s global methodologies with WAAS’s 35-year local data archive to support business leaders operating in a liberalising economy. WAAS Managing Director Efera Busa said the partnership connects global expertise with local context, delivering standardised metrics without losing cultural relevance. Kantar’s West, Central and East Africa Managing Director Daniel Osman said the tools will help businesses expand brands through contextualised diagnostics.
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