Healing the Wounds of Fear

Healing the Wounds of Fear

Sep 1 , 2024. By Eden Sahle ( Eden Sahle is founder and CEO of Yada Technology Plc. She has studied law with a focus on international economic law. She can be reached at edensah2000@gmail.com. )

I have always been terrified of hospitals. It began in high school and ultimately reshaped my academic and professional aspirations.

Growing up, I dreamed of becoming a heart surgeon, after learning that the scarcity of such specialists in Ethiopia led to the untimely deaths of many who could not afford treatment abroad.

I studied diligently. But everything changed after I visited a hospital for the first time. The overwhelming trauma and pungent odours made it clear to me that I did not possess the emotional resilience required to witness the suffering of others daily. The prospect of a medical career suddenly seemed unbearable.

While my father respected my decision to pursue a different path, my school spent a month trying to convince me to return to my original dream of becoming a doctor. I was a top student, and they considered it a loss for someone with my academic standing to give up on a medical career. Nevertheless, I decided to chart a new course and became a lawyer, driven by a desire to help the vulnerable.

Over time, I developed a near-phobic aversion to hospitals. I only visited my brother, who practices medicine, a handful of times—and even then, only upon his insistence—because the hospital environment filled me with dread. A few months ago, the institution where I was receiving prenatal care deviated from its usual protocol, allowing my husband to stay by my side during a cesarean delivery.

I endure illness rather than seek medical attention at a hospital. However, recently, when my engagement and wedding rings became painfully stuck on my swollen fingers, my family suggested I visit a hospital reputed for not feeling like a typical one I was terrified of. They were right.

I did not hesitate to return to this hospital for multiple follow-up visits. I even felt comfortable bringing my daughter along. The hospital, which used to be a hotel, is remarkably clean and free from the typical hospital odour. The staff, from guards and parking attendants to customer service representatives, cashiers, cleaners, nurses, pharmacists, and doctors, all provide courteous and efficient service to every person who walks through the door.

Their respectful and polite demeanour is infectious. Nurses in traditional embroidered clothing warmly greet patients and promptly direct them to specialist doctors. The doctors speak calmly and slowly, using language the patient can understand, and they take the time to answer questions thoroughly. They explain the causes of pain and the planned treatment before proceeding.

I learned that the hospital management invests in training its staff to maintain high professional standards and respect for others. The calm and efficient service creates a tranquil environment, even for those dealing with severe health issues.

This experience made me realise that beyond the trauma of illness and injury, it is also the lack of respect and the chaos in many hospitals that have contributed to my fear. Witnessing patients receive timely and compassionate care made suffering a bit more bearable.

It is refreshing to see institutions that value people enough to train their employees to provide respectful and professional service. Encountering polite, smiling, and respectful service providers encourage customers to return willingly.

It costs nothing to treat others with kindness and respect, yet it can brighten someone's day. Those infamous for mistreating and disrespecting customers have much to learn from these establishments that prioritise treating people with dignity. Respect and kindness are beneficial to the receiver but they should also be part of the marketing strategy for businesses.

PUBLISHED ON Sep 01,2024 [ VOL 25 , NO 1270]

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