FORTUNE+ VIDEO SPONSORED CONTENTS ADVERTORIALS FORTUNE AUDIO Fortune Careers TRADE AFRICA Election 2026 New TIME REMAINING UNTIL ETHIOPIA’S NATIONAL ELECTION 0Days 0Hours 0Minutes 0Seconds


SWEET BASKETS

Oct 18 , 2025.


At Lafto Vegetable Market, young vendors sit among baskets brimming with ripe papayas and avocados, swapping stories as they display their vibrant produce. With the average Ethiopian consuming roughly 550 grams of food daily, mostly staple grains, the bursts of fresh fruit serve as a small, bittersweet reminder of life’s flavor in a market navigating rising costs and sweeping reforms. Each basket tells a story, not just of fruit, but of dreams, hustle, and hope ripening under the sun.



PUBLISHED ON Oct 18,2025 [ VOL 26 , NO 1329]


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Editorial