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Safaricom Ethiopia Accelerates Growth in a Challenging Market

Nov 8 , 2025


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Safaricom Ethiopia reported service revenue of 6.5 billion Br, marking a striking 179pc year-on-year increase. The company narrowed its net loss by 23pc to 26.2 billion Br. Voice services now contribute 22pc of service revenue, up from 12pc last year, helping reduce the company's reliance on mobile data. Meanwhile, the 90-day active customer base surged 83.7pc to 11.1 million users. M-PESA, Safaricom's digital finance subsidiary, saw its 90-day active customer base jump 175pc to 3.4 million, achieving roughly 30pc penetration among Safaricom Ethiopia users. Network expansion also progressed, with 3,162 sites on-air by September 2025, reaching 83pc of the financial year 2026 target of 3,800 sites.


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