FORTUNE+ VIDEO SPONSORED CONTENTS ADVERTORIALS FORTUNE AUDIO Fortune Careers TRADE AFRICA Election 2026 New TIME REMAINING UNTIL ETHIOPIA’S NATIONAL ELECTION 0Days 0Hours 0Minutes 0Seconds



ROLLER POSTER


ROLLER POSTER

A theatrical spectacle unfolds as retired tyre is cleverly placed outside of a repair shop, serving as a sign for road travellers around German Adebabay. The dismantled rubber cushion that once served as an important layer for vehicle wheels stands on the side-road, rotting away the scorching sun.  In line with a citywide campaign to upgrade Addis Abeba's aesthetics and control illegal advertisements new standards have been approved serving as the ground to the sweeping campaign that stipulates zonal aesthetics must be maintained while outdoor adornments. It is hoped to be complementary to city landmarks and infrastructure developments.

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In-Picture

SHINE VS GRIND

In the place where once stood a building owned by the Ethiopian Shipping & Logistics, echoes of nostalgia linger yet, the company's symbolic, elevated, glass-fronted tower topped with a distinctive circular crown reaches toward a blue sky. Yet at its base, hidden behind a bright green metal fence painted with scenes of trees and wildlife, lies the gritty reality of transformation.This captures a capital caught mid-stride, where the polished promise of future expansion stands in immediate con...


In-Picture

SPLIT REALITY

On a sunlit Addis Abeba sidewalk, pedestrians move with practiced urgency while a minibus carries passengers to their next destination, engines humming impatiently hinting there is a somewhere else better to be. Just a few steps away, the scene takes a quieter turn. Draped over carefully trimmed shrubs in the median, washed sheets and cloths sit on the outdoor plants in the hot sun to dry.  It is a city doing two things at once: accelerating into modern infrastructure and innovation, while also...


In-Picture

TALES EN-ROUTE

On a wide stretch of asphalt that looks like it has seen better days, two women that do not use the “light travel" memo, rest by the roadside beside oversized bundles of cabbage meant to be sold out but didn't.  One sits forward, face buried in her hands, performing what can only be described as a full-body reset. The other leans into the stacked sacks, fast asleep in a posture that suggests she gave up negotiations with fatigue a while ago. Their clothing, bright green, pink, and deep blue,...