FORTUNE+ VIDEO SPONSORED CONTENTS ADVERTORIALS FORTUNE AUDIO Fortune Careers New TRADE AFRICA New

Fortune Logo

BGI Plans Expansion, Merge Subsidiaries in Bid to Reclaim Market Leadership from Rival Heineken

Dec 19 , 2023

BGI Ethiopia, one of the country's top brewers, has announced an aggressive five-year expansion plan, aiming to consolidate its four subsidiaries - Meta Abo, Zebidar, Raya, and Castel - into a single corporate entity under BGI. The strategy, spearheaded by the new CEO, Herve Milhade, is designed to challenge Heineken's current market dominance.

The ambitious overhaul signals BGI executives' resolve to reclaim the top position in the brewing industry.

The CEO disclosed that the expansion includes doubling BGI's annual production capacity to 10 million hectolitres by the end of 2028.

The first phase will see Meta Abo liquidated within a year and relocating BGI's plant in Addis Abeba to Sebeta town in Sheger City and Maichew town in the Tigray Regional State, with both relocations completed in approximately 18 months.

During a media briefing at the Sheraton Addis today, Milhade outlined his vision for BGI, emphasising the importance of his restructuring plan in the company's growth trajectory.

However, these changes have stirred concerns among BGI's 5,500-strong workforce, comprising both full-time and contract employees. The CEO assured that the company would focus on expanding its sales network and recruiting new talent post-relocation, offering significantly higher compensation packages to those unable to continue with BGI.

Put your comments here

N.B: A submit button will appear once you fill out all the required fields.



Related Posts

Share This Post
Linkedin
Google+


Most read

Latest News

Editor's pick

Commentaries

How to Put Development Finance Back on Track

lobal growth this year is expected to slow to its lowest rate (outside of a crisis) s...

A New Vision for Development Cooperation

he global system of financing for development, including that of development cooperat...

Fineline

Leaders of the National . . .

Leaders of the National Election Board are in a charm offensive mood, of a sort. Last week, they organised a rare tour for members of the me...

When the country’s most. . .

When the country's most senior diplomats and envoys return back to their posts after two-week debriefings, they leave behind a point or two...

Editorial

Civil Society Feels the Squeeze as Reform Era Unravels

Jul 5 , 2025

Six years ago, Ethiopia was the darling of international liberal commentators. A year...

Soaring Taxes Fail to Plug Holes as Audit Reveals Enduring Waste

Jun 28 , 2025

Meseret Damtie, the assertive auditor general, has never been shy about naming names...

Expanding Federal Budget Tests Limits of Fiscal Discipline

Jun 21 , 2025

A well-worn adage says, “Budget is not destiny, but it is direction.” Examining t...

Desire to March to the Sea Should Spill Reason on the Way

Jun 14 , 2025

Yet again, the Horn of Africa is bracing for trouble. A region already frayed by wars...

Gallery

Parliament Approves New Cabinet Members

Oct 6 , 2021

Parliament Approves New Cabinet, Incorporates Opposition Leaders Lawmakers have approved today the nominations of 22 ministers, including three opposition leaders. Two MPs have voted against, while 12 abstained...

2020 in Posterity

Jan 5 , 2021

TIGRAY VOTES DESPITE "NULL & VOID" THREAT

Sep 9 , 2020

IN-PICTURE: LAUREATE'S RECEPTION  

Dec 14 , 2019

PM Abiy Ahmed (PhD) at a Gala Dinner Called for the Awarding of the Félix Houphouët-Boigny Peace Prize

May 6 , 2019

Faces, Voices of Addis Abeba

Apr 26 , 2019

Sunday With Eden

Rise Without Ruin

At times, the pursuit of opportunity quietly takes on a ruthless tone. Success begins to feel like a zero-sum game, where someone must lose...

Real Respect Shows Up First

A couple of weeks ago, I found myself at a social gathering where strangers and old acquaintances mix in a haze of small talk and light laug...

Life Matters

The Nuances of Baby Carrying

Each morning, just beyond the compound gates, a familiar image greets the day: a mother walking briskly with her baby snug in a front carrie...

The Quiet Roar Beneath the Calm

There is often a sense of awe when encountering someone who appears to have everything under control. Impeccably dressed, composed, and seem...