Radar | Aug 20,2024
Dec 19 , 2023
BGI Ethiopia, one of the country's top brewers, has announced an aggressive five-year expansion plan, aiming to consolidate its four subsidiaries - Meta Abo, Zebidar, Raya, and Castel - into a single corporate entity under BGI. The strategy, spearheaded by the new CEO, Herve Milhade, is designed to challenge Heineken's current market dominance.
The ambitious overhaul signals BGI executives' resolve to reclaim the top position in the brewing industry.
The CEO disclosed that the expansion includes doubling BGI's annual production capacity to 10 million hectolitres by the end of 2028.
The first phase will see Meta Abo liquidated within a year and relocating BGI's plant in Addis Abeba to Sebeta town in Sheger City and Maichew town in the Tigray Regional State, with both relocations completed in approximately 18 months.
During a media briefing at the Sheraton Addis today, Milhade outlined his vision for BGI, emphasising the importance of his restructuring plan in the company's growth trajectory.
However, these changes have stirred concerns among BGI's 5,500-strong workforce, comprising both full-time and contract employees. The CEO assured that the company would focus on expanding its sales network and recruiting new talent post-relocation, offering significantly higher compensation packages to those unable to continue with BGI.
Radar | Aug 20,2024
Fortune News | Dec 12,2020
Sunday with Eden | Jul 17,2022
Radar | Mar 23,2024
Radar | Apr 24,2021
Sunday with Eden | Oct 08,2022
Fortune News | Jun 08,2024
Delicate Number | Sep 01,2024
Advertorials | Jun 12,2023
Radar | Apr 15,2023
My Opinion | 111161 Views | Aug 14,2021
My Opinion | 107509 Views | Aug 21,2021
My Opinion | 106202 Views | Sep 10,2021
My Opinion | 104247 Views | Aug 07,2021
Sep 28 , 2024
In the early 2010s, Ethiopian authorities found themselves at odds with the Internati...
Sep 21 , 2024
A nurse in Addis Abeba shares a cramped one-room apartment with three colleagues. Her...
Sep 14 , 2024
Successive regimes share a common legacy: a deep-seated commitment to education as a...
Sep 8 , 2024
Prime Minister Abiy Ahmed's (PhD) visit to China last week could mark a watershed mom...
Loading your updates...