BGI Plans Expansion, Merge Subsidiaries in Bid to Reclaim Market Leadership from Rival Heineken

Dec 19 , 2023

BGI Ethiopia, one of the country's top brewers, has announced an aggressive five-year expansion plan, aiming to consolidate its four subsidiaries - Meta Abo, Zebidar, Raya, and Castel - into a single corporate entity under BGI. The strategy, spearheaded by the new CEO, Herve Milhade, is designed to challenge Heineken's current market dominance.

The ambitious overhaul signals BGI executives' resolve to reclaim the top position in the brewing industry.

The CEO disclosed that the expansion includes doubling BGI's annual production capacity to 10 million hectolitres by the end of 2028.

The first phase will see Meta Abo liquidated within a year and relocating BGI's plant in Addis Abeba to Sebeta town in Sheger City and Maichew town in the Tigray Regional State, with both relocations completed in approximately 18 months.

During a media briefing at the Sheraton Addis today, Milhade outlined his vision for BGI, emphasising the importance of his restructuring plan in the company's growth trajectory.

However, these changes have stirred concerns among BGI's 5,500-strong workforce, comprising both full-time and contract employees. The CEO assured that the company would focus on expanding its sales network and recruiting new talent post-relocation, offering significantly higher compensation packages to those unable to continue with BGI.

Radar | Jul 17,2022

LONG RIDE

Share This Post

Facebook

Twitter

Google+

Cookie	Duration	Description
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

BGI Plans Expansion, Merge Subsidiaries in Bid to Reclaim Market Leadership from Rival Heineken

Related Posts

Most read

Latest News

Editor's pick

Commentaries

Ethiopia Bet on Industrial Parks to Spur Growth. Has It Paid Off?

Can Global Banking Rules Survive in a Fractured World?

Fineline

Leaders of the National . . .

When the country’s most. . .

Editorial

The GMO Experiment Can Be Harvest of Hope, Not Seed of Trouble

Mismanaged, Trade Liberalisation Could Pour Cold Water on Local Hopes

Africa Wants to Mark Own Homework with Homegrown Credit Agency

IMF Tells Ethiopia to Stay the Course, with Leap of Faith on the Market

Gallery

Parliament Approves New Cabinet Members

Sunday With Eden

The Power of Persistence in the Face of Pain

The Emotional Toll of Worry

Life Matters

About Pringles, Wrestling with Luxury in a Land of Need

Online Toxicity Hijacks Social Media

Drop us a message

COVID UPDATE

BGI Plans Expansion, Merge Subsidiaries in Bid to Reclaim Market Leadership from Rival Heineken

Ethiopia Bet on Industrial Parks to Spur Growth. Has It Paid Off?

Can Global Banking Rules Survive in a Fractured World?

Leaders of the National . . .

When the country’s most. . .

The GMO Experiment Can Be Harvest of Hope, Not Seed of Trouble

Mismanaged, Trade Liberalisation Could Pour Cold Water on Local Hopes

Africa Wants to Mark Own Homework with Homegrown Credit Agency

IMF Tells Ethiopia to Stay the Course, with Leap of Faith on the Market

Parliament Approves New Cabinet Members

The Power of Persistence in the Face of Pain

The Emotional Toll of Worry

About Pringles, Wrestling with Luxury in a Land of Need

Online Toxicity Hijacks Social Media

Drop us a message

COVID UPDATE

Recommend Links;