Fortune News | Nov 19,2022
A hoot and holler away from my house, in consonance with a new cobblestone alleyway, residents were busily face-lifting their undersized open spaces – in their way. It was weeks back. Notable were seedlings planted on the fences. Two juxtaposed houses not too far from my house take the cake though, flaunting freshly planted silky oaks.
I was able to see the seedlings as they were planted close to their main fencings - concrete walls. With the barbed wires on top, it seemed like they were giving the walls a final touch. It immediately reminded me of an Armenian friend I have, born and raised here, now residing in London. Her heart though is always here. She usually updates her social media page on the status of her garden flowers.
It also recalls to mind the celebrations for Valentine’s Day, on February 14, when red roses were all around town. This time they were not on fences, but it was a showcase of the ascending local demand for flowers, for things that are aesthetic.
Steven Pinker, writer and psychologist, says we are visual creatures. Visual things stay put as sounds fade. It explains why I could not break my thoughts from the scene from my neighbourhood. The aesthetics help us think of better days, things still to come. As the anti-war song by Pete Seeger, “Where Have All the Flowers Gone?” goes, it reminds us that not everything is bleak and life could once more get better.
That is why I enjoy visiting this flower store now and then. It could be found squeezed between a liquor store and a retail shop for khat. A mother of three kids was busy inside, showing her kids how to arrange the plants and teaching them the language of flowers and their symbolism. She told them that red roses are associated with love and beauty. I joined the discussion, citing that the Romans put Loosestrife flowers under the yokes of oxen to keep the animals from fighting each other.
A flower caught my eye - a precious tulip, all green from the stem, the pure yellow corolla, with green flares on all its petals. It reminded me of the Semper Augustus, the empress of tulips in the vividness of its colour and the purity of its form.
“To call it simply a red and white flower would be like describing rubies and emeralds as red and green stones,” historian Mike Dash wrote. “Everyone who saw it concurred that it was a plant of quite exceptional beauty. It had a slender stem that carried its flower well clear of its leaves and showed off its vivid colours to the best effect.”
I was thrilled not only because of the courtesy of the woman running the small shop in my neighbourhood and having a reasonably priced yellow marvel tulip variety, the sort I keep dried at home. It was excellent news to hear of the difficulty she has of meeting customers' demands for the various varieties of flowers.
I went home thinking about the thousands of mainly young girls coming out from the flower sheds of growers while travelling by the side of the farms, whose livelihoods depend on the flower trade's success. The flower industry is imbued with vast potential. The domestic demand is only growing, while owners of flower farms have plenty of customers worldwide.
It speaks to the dynamism of the sector that 15 years since its inception, Ethiopia has become the fourth biggest exporter of flowers around the world. It has generated nearly a quarter of a billion dollars this year and employs over 200,000 people in the country.
Say it with flowers, as the saying goes. These colourful but small plants offer hope and calm, of better things to come. They add beauty to our cities, help ease unemployment and fetch foreign currency. The more of them there are, perhaps, the better things may turn out to be.
PUBLISHED ON Feb 27,2021 [ VOL 21 , NO 1087]
Fortune News | Nov 19,2022
Commentaries | Oct 08,2022
Fortune News | Mar 26,2022
Commentaries | Dec 31,2022
Commentaries | Apr 17,2021
Agenda | Oct 22,2022
Radar | May 18,2019
Commentaries | Mar 23,2019
Viewpoints | Jul 17,2022
Commentaries | Aug 20,2022
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