Commentaries | Jan 13,2024
A transformative shift in digital economy has begun with the official launch of JAMI, the country’s first multi-currency digital tipping platform, designed to empower content creators through seamless, global monetisation.
Unveiled at a high-profile event at the Hyatt Regency in Addis Abeba, JAMI marks a milestone in the intersection of fintech and the creative economy. Developed in partnership with Arifpay Financial Technologies, a key player in digital payments sector, the platform enables artists, educators, influencers, and streamers to receive instant, secure financial support from audiences around the world, regardless of currency or location.
“This is more than a tool, it’s a lifeline,” said Natan Damtew, Founder and CEO of JAMI. “JAMI empowers creators to connect with their audiences and receive immediate financial backing, sidestepping the limitations of traditional payment systems.”
At its core, JAMI is engineered for simplicity and impact. Each user receives a personalised microsite hosted on jami.bio, effectively functioning as a digital business card. These sites aggregate the creator’s online presence and provide direct tipping access via web links or QR codes. With support for both local and international currencies, the platform breaks down geographic and financial barriers, allowing a musician in Addis Ababa to receive support from fans in London or a teacher in Dire Dawa to connect with the Ethiopian diaspora in Toronto.
Instant, real-time transactions are made possible through Arifpay’s secure and scalable infrastructure, which supports both high-volume domestic and cross-border payments. “JAMI is a meaningful addition to digital ecosystem,” said Girum Getachew, director of Partnerships at Arifpay. “It provides creators with the financial tools to sustain their work and broaden their reach.”
While JAMI’s immediate value lies in enabling direct digital income, its broader mission encompasses financial inclusion and digital entrepreneurship. The platform is being heralded as a catalyst for cultural and economic transformation that empowers burgeoning creative sector with autonomy and sustainability.
The launch event featured live demonstrations, creator showcases, and instant registration opportunities, reflecting JAMI’s commitment to accessibility and its immediate impact. Attendees were given tools to begin monetising their work on the spot, underscoring the platform’s promise of real-time empowerment.
Backed by Arifpay and grounded in user-centric design, JAMI offers a robust solution to the long-standing challenges faced by creators in the Global South: limited monetisation tools, payment system fragmentation, and financial exclusion. By enabling instant, secure, and multi-currency transactions, it sets a new benchmark for creator support in Ethiopia and beyond.
As digital economies rise and the lines between culture, content, and commerce blur, JAMI stands as a pioneering force, redefining how creators earn, engage, and thrive in a global marketplace.
PUBLISHED ON
May 30,2025 [ VOL
26 , NO
1309]
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