
Agenda | Jul 28,2024
Addis Ababa, Ethiopia December 5, 2023 - itel, the global leading smart life brand committed to providing quality consumer electronic products, is thrilled to announce a monumental shift in its rebranding logo and brand identity, and rewriting the playbook on which it means to live the smart life.
As part of its commitment to cater to the technological needs of underserved markets and enhance the quality of life of consumers in emerging economies, itel has undergone a remarkable rebranding initiative. This evolution marks a significant turning point in the brand’s history, introducing a fresh, modern outlook while staying true to its core mission.
Founded 16 years ago, itel has remained steadfast in its commitment to understanding the unique needs of users and using technological advancements to provide smart life technology products. Evolving from a mobile phone brand into a comprehensive "smart life" brand, itel has given rise to a diverse brand ecosystem that caters to various consumer needs. Now, itel is offering a diverse range of products that includes smartphones, accessories, personal care products and home appliances, aiming to provide eco-system service help customers in emerging markets engage a better life.
“Innovation is not about changing for the sake of change. It's about evolving to meet the ever-evolving needs of our consumers. the rebranding is a testament to our unwavering commitment to providing accessible and innovative smart technology that empowers individuals and communities in emerging markets. We remain dedicated to our original purpose of ‘Enjoy Better Life’, and this transformation is a bold step forward in that journey,” said Mr. Eamon Jia, Brand Manager of itel Ethiopia.
Today, itel continues to hold its prominent position in the industry, including being ranked as the Global No.1 in the feature phone category and the Global No.1 smartphone brand under $75, according to IDC sales data in 2023Q2.
Itel’s commitment extends beyond the visual transformation. The company is investing in local initiatives, partnerships, and customer-centric strategies to create a meaningful impact within the community it operates. This rebranding marks a pivotal moment in itel’s journey as it looks forward to deepening its roots in the market.
Over the years, itel has cemented its position as a trailblazer in the mobile phone industry, continuously pushing the boundaries of innovation and providing feature-rich smartphones at unbeatable prices. The brand’s commitment to delivering superior products and services has earned it a strong and loyal customer base, making it a dominant force in the global market.
PUBLISHED ON
Dec 06,2023 [ VOL
24 , NO
1232]
Agenda | Jul 28,2024
Sunday with Eden | Sep 07,2019
Editorial | Nov 30,2024
Radar | Nov 11,2023
Radar | Jul 10,2020
Delicate Number | Apr 27,2024
Fortune News | Sep 01,2024
In-Picture | Aug 04,2024
Obituary | Nov 09,2024
Agenda | Oct 15,2022
Dec 22 , 2024 . By TIZITA SHEWAFERAW
Charged with transforming colossal state-owned enterprises into modern and competitiv...
Aug 18 , 2024 . By AKSAH ITALO
Although predictable Yonas Zerihun's job in the ride-hailing service is not immune to...
Jul 28 , 2024 . By TIZITA SHEWAFERAW
Unhabitual, perhaps too many, Samuel Gebreyohannes, 38, used to occasionally enjoy a couple of beers at breakfast. However, he recently swit...
Jul 13 , 2024 . By AKSAH ITALO
Investors who rely on tractors, trucks, and field vehicles for commuting, transporting commodities, and f...
Mar 30 , 2025
When the private satellite channel, Ethiopian Broadcasting Service (EBS), aired an em...
Mar 23 , 2025
Getachew Redda, head of the Tigray Interim Regional Administration (TIRA), at least u...
Mar 16 , 2025
Ask anyone about the population of Addis Abeba, and a straightforward answer proves e...
Mar 9 , 2025
Five years ago, 11 non-governmental organisations (NGOs), together with 40 allies acr...