JCB, a global equipment manufacturer for construction, agriculture, waste handling, and demolition, has launched its first Operator Training Centre in Ethiopia in partnership with distributor Ethio Nippon Technical Company (ENITCO). The facility, equipped with simulators, live machines, and certified trainers, will train up to 500 operators annually, providing internationally recognised skills for technicians and site supervisors. Alongside the launch, JCB introduced its 3DX Backhoe Loader, designed for African job sites with improved fuel efficiency, operator comfort, and maintenance ease. The machine features JCB Live Link telematics for real-time monitoring of health, location, service schedules, and security. JCB India CEO Deepak Shetty highlighted Ethiopia’s growing infrastructure sector as a key market, with the new centre and equipment supporting job creation and sustainable growth.

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