FORTUNE+ VIDEO SPONSORED CONTENTS ADVERTORIALS FORTUNE AUDIO Fortune Careers TRADE AFRICA Election 2026 New TIME REMAINING UNTIL ETHIOPIA’S NATIONAL ELECTION 0Days 0Hours 0Minutes 0Seconds



GREEN ALLIANCE


GREEN ALLIANCE

A handshake sealed in measured confidence sets the tone at the Adwa Memorial Museum, where Solomon Tadele, CEO of AM Business and Investment Group, and  Chang Shu, marketing director of Joylong Automobile Manufacturing Co., Ltd, formalise a partnership that points firmly toward an electric mobility future. Between them, signed documents signal the entry of Minibus EV vehicles and charging infrastructure into a market preparing for transformation. The moment carries the quiet weight of intent: one side bringing local market reach and investment ambition, the other offering manufacturing strength and technical depth. Framed against a corporate backdrop, the exchange reads as both ceremony and commitment, where mobility, energy transition, and industrial cooperation converge in a single gesture.

[ssba-buttons]

In-Picture

BOTTLE MOUNTAIN

A mountain of plastic takes a pit stop. As the sweeps during the day in Addis Abeba, an Isuzu truck loaded with tightly bundled sacks of discarded plastic bottles rolls through a fuel station, carrying the leftovers of a city's daily consumption on its back. The towering cargo, tied together like an oversized puzzle of waste, pauses between pumps and traffic as commuters move around it. In a scene where fuel powers journeys and plastic tells a story of what those journeys leave behind, the truck...


In-Picture

DANCING COLOURS

Under the bright Addis Abeba sun, a burst of colour, rhythm and tradition takes centre stage. Dressed in vibrant cultural attire, performers bring movement and music together at the new Addis Abeba City Administration Theatre Houses Enterprise Children and Youth Theatre in Flamingo, on Africa Avenue, transforming an ordinary public space into a lively showcase of heritage. With shields raised, feathers swaying and traditional steps echoing through the crowd, the scene feels like a conversation b...


In-Picture

SCULPTED MEMORY

Under grey skies, in front of the Economic Commission for Africa (ECA), inside Addis Abeba Park along Menelik II Avenue, stands a striking tribute to the late Hachalu Hundessa. Mounted on horseback, the statue captures the singer and activist in a symbolic pose, holding a microphone, shield and spear, a blend of artistry, courage and memory. Surrounded by lush greenery and quiet pathways, the monument feels less like a silent figure of stone and more like a storyteller, carrying melodies, strugg...