
My Opinion | Jul 13,2019
Teferi Mekonnen (right), president of the re-named Oromia Bank, was joined by Yinager Dessie (PhD) (centre left), governor of the National Bank of Ethiopia (NBE), for the unveiling of a new brand logo. Adanech Abiebie and Shimelis Abdisa, mayor of Addis Abeba and president of Oromia Regional State, respectively, attended the event where one of the mid-sized private banks made public its new brand aesthetics on December 2, 2021, at the Sheraton Addis Hotel. Branches across the country also celebrated the new brand logo with their staff.
The new brand updates Oromia Bank’s characteristic green and white logo. It also sheds the “International” in its name and features a leaping horse superimposed over the globe - a melding of tradition and global outlook. It also has eight stripes representing the Geda, an indigenous socio-political system.
“Oromia Bank reaches upward in promise, outward in friendship, and forward in confidence,” reads its new slogan.
The Bank has been showing growth over the years and its industry peers. Its capital ballooned to three billion Birr last year from over a quarter of a billion Birr a decade ago, while its branch network expanded nearly 10-fold in the same period. Run for a decade by Abie Sano, now president of the state-owned Commercial Bank of Ethiopia (CBE), it netted 860.5 million Br over the past year but its injection of paid-up capital has come at a price for shareholders.
Bumps along the road will be hard to avoid, considering the political uncertainty and impacts on productivity. Oromia Bank hopes its new aesthetic will help it ride out the challenges more smoothly.
PUBLISHED ON
Dec 04,2021 [ VOL
22 , NO
1127]
My Opinion | Jul 13,2019
Sunday with Eden | Jan 03,2021
Agenda | Feb 06,2021
View From Arada | Aug 20,2022
Editorial | Dec 25,2021
View From Arada | Apr 16,2022
Covid-19 | Sep 04,2021
View From Arada | Jan 18,2020
Viewpoints | Jan 09,2021
Dec 24 , 2022
Biniam Mikru heads the department of cabinet affairs under Mayor Adanech Abiebie. But...
Jul 2 , 2022 . By RUTH TAYE
On a rainy afternoon last week, a coffee processing facility in the capital's Akaki-Qality District was abuzz with activ...
Nov 27 , 2021
Against my will, I have witnessed the most terrible defeat of reason and the most sa...
Nov 13 , 2021
Plans and reality do not always gel. They rarely do in a fast-moving world. Every act...
Jan 28 , 2023
It is not common to see an appointment for a senior federal government office stir de...
Jan 21 , 2023
Eyob Tekalign, state minister for Finance, took to social media platforms last week t...
Jan 14 , 2023
The longing for normalcy and a semblance of individual and collective security in Eth...
Jan 7 , 2023
The hallmark of Ethiopia's contemporary leaders could be a fascination with grandeur...