Feature

FORTUNE+ VIDEO SPONSORED CONTENTS ADVERTORIALS FORTUNE AUDIO Fortune Careers TRADE AFRICA Election 2026 New

Feature

Jan 7 , 2024

Marketing Evolution: The Brand Ambassadors Era

In the relentless pursuit of a brand ambassador that aligns with the core values of hard work, acumen and women empowerment, Neway Megersa, the founding President of Siinqee Bank, discovered the perfe...

Jan 7 , 2024

RISE OF THE MACHINES

The market analyst Samuel Simon has found himself a highly productive office assistant during the year. His new help works for free round the clock without a break and provides researched solutions to...

Sep 23 , 2023

Evolving Dynamics of Domestic Travels

Fikresilassie Tsegaye, 34, is an architect by profession, who has seen his favourite holiday pastime grow into a lucrative side hustle over the past couple of years. He organises trips to different...

Sep 23 , 2023

The Allure of Screens Trending Media Culture

Kulen Ibrahim's home grows eerily quiet at night as her three boys become engrossed in Amharic cartoons on the screen. The family resides in a high-rise apartment, which limits their children's intera...

Sep 23 , 2023

Novel Sector Dawns on Postpartum Care

A month into giving birth to her fourth son, 29-year-old Shewaye Desalegn longs for the caress and attention of her mother, who provided three months-long postpartum care when she brought the other c...

Sep 10 , 2023

A Culinary Relic: Addis's Fading Raw Meat Delights

A narrow alley around the Piassa area called 'Doro Maneqia' used to be a bustling hotspot for meat aficionados who flock to the area in search of affordable beefy delicacies. While the once crowded...

Sep 10 , 2023

Fresh Strokes In Urban Aesthetics

On a sunlit afternoon three weeks ago, Misikir Abera, a.k.a MOX, was putting the finishing touches on a piece he so painstakingly worked on for the prior 10 days. Masked and wielding a brush, the 28-y...

Sep 10 , 2023

Sundown Melodies Swinging Back And Forth

An unprecedented public demand has event organisers changing their course of live performances slated for New Year's Eve prompted by a call from leaders of a major religious institution to their follo...

Sep 10 , 2023

City Projects Slated for Full Force Operation in the New Year

Underground Traffic Management Center The smart traffic management centre around the Megenagna area is under construction with a one billion Birr budget financed from the World Bank. Built by the C...

Sep 10 , 2023

SPARKLE & SPICE

Dechassa Bulti: Medical Doctor A general practitioner at Zewditu Memorial Hospital for six years, Dechassa is a Medical Director. He loves his job and manages his finances by cutting back on "luxu...

Sep 2 , 2023

Phoenix Maidens

The laughter of ambitious Ethiopian women diaspora from the Middle East echoes through the halls of the fourth floor of the Helen Building around the Lideta area. The beaming faces of 203 women who ta...

Jul 15 , 2023

Summer Offerings as School Year Wraps Up

Freshly turned 18-year-old Alador Fitsum has been head over heels in sports since childhood. Growing up in a family of football enthusiasts, he was fortunate to spend most of his breaks outdoors. A...

Jun 24 , 2023

Parched City Relies on Water Trucks to Quench Unmet Thirst

Kidist Dessie, 28, is a mother of one that lives in a condominium around the Yeka Abado area. As a mother to an infant, the daily consumptions had forced Kidist to resort to informal delivery services...

Apr 22 , 2023

Persistent Price Increase Strangles Holiday Consumers

Abdulkarim Murad, 23, vehemently bargains the price of sandals with the vibrant vendor that matches the energy while simultaneously dealing with many customers. He arrived at the Merkato area with pla...

Apr 22 , 2023

Surprise Plans Transform to Businesses

Creating unforgettable memories with her siblings and closest friends has always been a dream of Ruth Samuel who is in her early 20s. She is the cheerful one who is always up for buying gifts and cele...

Apr 15 , 2023

ACOUSTIC GEMS

Ethio-jazz has been embraced by many contemporary musicians, both within Ethiopia and beyond its borders. A unique blend of traditional Ethiopian melodies, Western jazz, and Latin rhythms, it first em...

Columns

Commentaries | May 23,2026

Tax Push Tests How Much Pain Taxpayers Can Bear

An International Monetary Fund (IMF) team has spent weeks in Addis Abeba conducting the fi...

Editorial | May 23 , 2026

Betrothal Ritual Falls Prey to the Event Economy

When Abigiya Tewodros sat for her traditional bethrothal intercession, locally known as "S...

Featured | May 17 , 2026 . By HELINA HADGU

When Bread Becomes Too Costly for Breakfast

For Helen Mekonnen, 45, bread has become the measure of how far a household income can str...

Agenda | May 23 , 2026 . By HELINA HADGU

ADDIS ABEBA Tries to Redraw Its Future Without Awakening Old Ghosts

Addis Abeba's most contested planning document is entering its final year, carrying the le...

Fortune News | May 23 , 2026 . By NAHOM AYELE