International Market Analysis Research and Consulting Group (IMARC) projects Ethiopia's e-commerce market to reach 234.5billion dollars by 2034, starting this year, following a compound annual growth rate of 25.77pc in 2025. The anticipated surge is driven by a young, tech-savvy population, rapid urbanisation, and expanding logistics capabilities, supported by government initiatives to develop the digital economy. The growth outlook is further reinforced by the expansion of digital payment infrastructure, increased internet and smartphone penetration, liberalisation of the telecommunications sector, and the rise of a middle class. Analysts note that the advancing e-commerce market is becoming a major force for innovation, reshaping trade and consumer behavior. Rising competition within the sector, alongside emerging opportunities enabled by AI-powered solutions and digital platforms, underpins the market’s strong growth potential.

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