Distress of Digital Payment Penetration


May 20 , 2023
By Kidist Yidnekachew ( Kidist Yidnekachew has degrees in psychology and journalism and communications. She can be reached at kidyyidnekachew@gmail.com. )


I came across an older man who was complaining about the newly founded experience at a gas station. He, among many others, grumbled that the process took longer than expected, especially during the first few weeks of introducing digital fuel transactions.

Drivers with less digital literacy needed help while others were satisfied with the decision to make cashless transactions at the fuel stations mandatory.

I pointed out to my friend the difficulties people had getting used to the new process. He was taken aback by people seeing the glass half empty rather than being optimistic about the upgrade. He claimed drivers had been informed and given enough preparation time, yet needed clarification when it finally happened. According to him, all technologically challenged drivers needed to do was give their phones to the attendants if they could not do it themselves.

Change is inevitable but it takes a while to adapt.

Online financial services have simplified lives beyond words and made going to the bank a last resort for many urbanites. A 171 million ATM transactions through 18 million debit cards were recorded last year. Compared to the population, the number could be better. In the meantime, lower digital literacy has made people prone to fall for scams.

Recently, a saleswoman was scammed in a boutique when a man bought clothes and shoes worth 4,500 Br and said he would pay through a mobile banking system. She gave him the account number but failed to pay attention to the amount displayed on the screenshot. He only transferred 45 Br to the account which was an unfortunate incident.

People will go astray until they get used to the digital system, and it will open doors for scammers, as many people are already falling prey to online payment scams.

This, in turn, has led them to become sceptical of online trades to the degree of losing trust in cashless transactions. They need to see and touch the money. These people put their money in the bank and only take it out when required. They neither own ATM cards nor use mobile banking and physically go to a bank for services they could have gotten at the tip of their fingers on their phone.

The same thing happened when digital devices came live. Smartphones and computers have taken over the world right now and many would rather type using their electronic gadget. However, there are people including myself, who prefer to read a hard copy and write with a good old pen and paper. It is simply a matter of preference and people should have the right to choose.

Ethiopia ranks 168th for ease of doing business, which is on the lower curve. Changes such as digitising services allow better acquaintance with technology while boosting the investment climate. However, the implementation should be thought through and given ample time to assert the changes.

People should not be forced to use online payment services; instead, various persuasive methods should be implemented to spur them to appreciate it. Authorities also need to increase digital security and educate the public about the challenges and hacks they might be subjected to.



PUBLISHED ON May 20,2023 [ VOL 24 , NO 1203]



Kidist Yidnekachew has degrees in psychology and journalism and communications. She can be reached at kidyyidnekachew@gmail.com.





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