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DIGITAL DETOUR


DIGITAL DETOUR

A sign advertising the Telebirr mobile payment service hangs inside a taxi, promising passengers a seamless, cashless fare experience. QR codes, Merchant IDs, and Operator IDs offer multiple ways to pay if only the network held up. In a city racing toward "cashless" status, many can’t help but chuckle at the idea of tapping phones in beat-up, overcrowded taxis where connectivity is as wobbly as the suspension. Modern finance meets old-school transport, with results that are, at best, aspirational.

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IRON JUNGLE

Somewhere between “Monday morning motivation” and “this job definitely didn't come with a user manual,” a lone artisan of steel crouches in the middle of what looks like a metal jungle gym designed by a very ambitious architect. Armed with a welding mask, gloves, and the kind of focus that says “I have seen things you wouldn't believe,” he wrestles with a stubborn piece of machinery that looks like it lost an argument with gravity years ago and never recovered. Around him: a fores...


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STREET SPARKS

At Gabon Street near Meskel Flower Roundabout, a multi-deck car carrier stacked with brightly modified rally vehicles moves through the capital's grey afternoon, drawing attention without trying too hard. The convoy feels out of place in the daily rhythm of traffic, yet it signals something bigger taking shape beneath the surface. These purpose-built machines point to a growing motorsport and automotive subculture finding space in the city's evolving leisure economy. As Addis Ababa continues...


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SMILE CRAFT

In the heart of 4 Kilo, tradition is still very much in business. The city's most underrated essential accessory is on full display: the humble Miswak also known as mefaqiya in Amharic. No toothpaste needed, just grab it and go like past generations. It's a reminder that success doesn't always arrive in grand announcements, it gets built, stubbornly and patiently, one small branch at a time. Even ambition here has a manual setting. Keep your focus sharp, your intentions cleaner than freshly p...