A young vendor grips a handheld microphone, calling out prices over a towering pile of freshly harvested maize at a roadside tent market in Gofa Sefer. His amplified voice cuts through the noise of traffic and competing traders, turning a basic sales pitch into a survival tool in a crowded urban economy. As seasonal harvests flood into Addis Abeba, informal and semi-formal vendors are increasingly leaning on low-cost audio technology to seize attention and convert passersby into buyers. The makeshift loudspeaker has become more than a convenience, it is fast emerging as a competitive edge in markets where visibility is everything and silence rarely sells.

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