FORTUNE+ VIDEO SPONSORED CONTENTS ADVERTORIALS FORTUNE AUDIO Fortune Careers TRADE AFRICA Election 2026 New TIME REMAINING UNTIL ETHIOPIA’S NATIONAL ELECTION 0Days 0Hours 0Minutes 0Seconds



BREEZE AHEAD


BREEZE AHEAD

Street vendors put small plants as a signpost to hint to drivers of the roadside market around the Cherkos area. Ethiopia's current administration has taken a proactive approach to give the urban aesthetic a greener hue. The Beautifying Sheger initiative which is reported to cost about 250 million dollars along with the grand palace which is set to have three artificial lakes, being built by the PM are indicative of the green rush. With 27.3pc of the country's 412 endemic plants endangered and decreasing availability of arable land treating flora as an essential resource has been rendered of paramount importance.

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