Roha Band graces the stage as Heineken Ethiopia introduced a new look to its Bedele Special beer at the Skylight Hotel last week. It has been a formidable force in Ethiopia's beer industry since joining the market in 2011 after purchasing two local breweries. Kassahun Feleke, marketing director, indicated that the new look reflects the fresh and modern spirit of the brand as it aspires to meet the needs of its customers.
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