Lesaffre, the global yeast and baking solutions giant with 170 years of experience and more than a decade in Ethiopia, has rolled out Lesaffre & Me, a mobile app designed to modernise the country's baking sector through digital tools, expert guidance, and direct customer support. The launch at the Marriott International Hotel drew government officials, distributors, bakery owners, technical teams, press members, and partners. The move signals Lesaffre Ethiopia’s push to strengthen the baking ecosystem with updated technology, reliable products, and hands-on capacity-building.

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