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BETA BOULEVARD


BETA BOULEVARD

Instead of a  “modern boulevard upgrade”  the street that stretches from Bulgaria street down to the Kkare building, received the “DIY obstacle course starter pack”. The quiet street stretches forward under a cloudy sky, flanked by mid-rise buildings and a few ambitious construction projects still deciding what they want to be when they grow up. Down the center, a line of freshly planted wooden poles stand at attention like they’re auditioning for an art installation titled “We Promise This Will Become a Road Divider Soon.” A white van cruises past as if cautiously testing whether the street is actually finished or just emotionally committed. On the side, pedestrians navigate the uneven edges of progress, stepping around dust, rubble, and the general chaos of “work in progress” energy. It’s part city, part construction site, and part guessing game, where the only certainty is that someone, somewhere, is definitely still working on it.

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In-Picture

IRON JUNGLE

Somewhere between “Monday morning motivation” and “this job definitely didn't come with a user manual,” a lone artisan of steel crouches in the middle of what looks like a metal jungle gym designed by a very ambitious architect. Armed with a welding mask, gloves, and the kind of focus that says “I have seen things you wouldn't believe,” he wrestles with a stubborn piece of machinery that looks like it lost an argument with gravity years ago and never recovered. Around him: a fores...


In-Picture

STREET SPARKS

At Gabon Street near Meskel Flower Roundabout, a multi-deck car carrier stacked with brightly modified rally vehicles moves through the capital's grey afternoon, drawing attention without trying too hard. The convoy feels out of place in the daily rhythm of traffic, yet it signals something bigger taking shape beneath the surface. These purpose-built machines point to a growing motorsport and automotive subculture finding space in the city's evolving leisure economy. As Addis Ababa continues...


In-Picture

SMILE CRAFT

In the heart of 4 Kilo, tradition is still very much in business. The city's most underrated essential accessory is on full display: the humble Miswak also known as mefaqiya in Amharic. No toothpaste needed, just grab it and go like past generations. It's a reminder that success doesn't always arrive in grand announcements, it gets built, stubbornly and patiently, one small branch at a time. Even ambition here has a manual setting. Keep your focus sharp, your intentions cleaner than freshly p...