Ahadu Bank’s founding President, Eshetu Fantaye, is bullish about the Bank's prospects despite cutthroat competition for equity and deposit in times of economic hardship.

He wants to see Ahadu’s branch network expand to 50 by October, from three median branches planned to open next week.

Eshetu has a daunting task ahead of him. A father of three, he boasts a long career in finance, which he and Ahadu’s shareholders hope can be leveraged to succeed in the industry.

He did his undergraduate studies in economics at Addis Abeba University in the early 1990s before completing a fellowship programme at Boston University in the United States. He studied international trade and finance for his post-graduate at the University of Rome Tor Vergata. Like many in the industry, Eshetu began his career at the state-owned Commercial Bank of Ethiopia (CBE), gradually climbing the corporate ladder to the Vice President position.

He took a hiatus from banking, working for a California-based ICT firm (Transnational Computer Technology), owned and managed by Wondwossen Mesfin, the son of Mesfin Sileshi (Ras). Eshetu, a highly regarded executive among insiders of the banking industry, reappeared as a Vice President for Awash Bank in 2006. Four years later, he was appointed President of Bunna Bank, where he served for nearly six years.

Eshetu says Ahadu plans to focus on untapped and little contested potential, gearing its services to mass markets such as farmers and pastoralists as well as micro-enterprises and informal businesses.

“We aren’t trying to penetrate the existing market,” Eshetu told Fortune.

The domestic banking industry has 19 private and two state-owned banks, where the CBE and Awash International Bank (AIB) are leaders.

Ahadu Bank S.C. is the latest to join Ethiopia’s banking industry after securing operation permits from the central bank last month. It is one of half a dozen at the cusp of entering the market, meeting the National Bank of Ethiopia’s (NBE) requirement for the minimum capital threshold of half a billion Birr.

Other banks lined up to join the financial sector include Tsehay, Shabelle and Ramis, Tsedey and Siinqee. The latter two have evolved from microfinance institutions. Amhara Bank began commercial operations last month, mobilising close to six billion Birr in paid-up capital.

Rammis Bank is joining the industry after raising half a billion Birr in equity before the deadline last November. Its promoters have thus far mobilised over 800 million Br in paid-up capital from 8,000 shareholders. Last week, central bank regulators approved the nomination of Ali Ahmed, who worked for the state-owned CBE as chief of staff since 2020, as an acting president of Rammis Bank. Ali has over two decades of experience in the banking industry, most of which was at Awash Bank. Rammis executives plan to start operations in September.

Ahadu has less equity at a little over 702 million Br in subscribed by close to 10,000 shareholders; promoters have raised 564 million Br in paid-up equity. They will need to raise capital by nearly 10-fold in the next six years to meet the central bank’s capital threshold requirements. Ahadu’s executives plan to launch operations with three branches in the coming week, including its main branch and headquarters in Sunshine Building, on Africa Avenue (Bole Road).

Abdulmenan Mohammed, a financial statement analyst keeping a close watch on the financial sector, has doubts.

“Except for a few new entrants, which have already raised substantial capital, meeting the threshold will be tough without mergers,” said Abdulmenan.