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VIRTUAL PRESENCE


VIRTUAL PRESENCE

At the Crea-Tech Ethio-France Forum held on April 22, 2026, inside the Alliance Ethio-Française compound, a team member sets up a virtual reality experience designed to bring the Tayitu Cultural & Educational Center  located in front of St. George Square to life. Created by Qesem Creatives, the project demonstrates how architectural documentation can evolve beyond static drawings into fully interactive environments. Through the use of VR technology, viewers are able to explore spatial layouts, design details, and the overall atmosphere of the site before it physically exists or without being physically present. The setup process itself reflects the growing role of digital tools in architecture and storytelling, where designers are not only building structures but also crafting experiences that allow audiences to engage with spaces in a more intuitive and immersive way.

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In-Picture

IRON JUNGLE

Somewhere between “Monday morning motivation” and “this job definitely didn't come with a user manual,” a lone artisan of steel crouches in the middle of what looks like a metal jungle gym designed by a very ambitious architect. Armed with a welding mask, gloves, and the kind of focus that says “I have seen things you wouldn't believe,” he wrestles with a stubborn piece of machinery that looks like it lost an argument with gravity years ago and never recovered. Around him: a fores...


In-Picture

STREET SPARKS

At Gabon Street near Meskel Flower Roundabout, a multi-deck car carrier stacked with brightly modified rally vehicles moves through the capital's grey afternoon, drawing attention without trying too hard. The convoy feels out of place in the daily rhythm of traffic, yet it signals something bigger taking shape beneath the surface. These purpose-built machines point to a growing motorsport and automotive subculture finding space in the city's evolving leisure economy. As Addis Ababa continues...


In-Picture

SMILE CRAFT

In the heart of 4 Kilo, tradition is still very much in business. The city's most underrated essential accessory is on full display: the humble Miswak also known as mefaqiya in Amharic. No toothpaste needed, just grab it and go like past generations. It's a reminder that success doesn't always arrive in grand announcements, it gets built, stubbornly and patiently, one small branch at a time. Even ambition here has a manual setting. Keep your focus sharp, your intentions cleaner than freshly p...