FORTUNE+ VIDEO SPONSORED CONTENTS ADVERTORIALS FORTUNE AUDIO Fortune Careers TRADE AFRICA Election 2026 New TIME REMAINING UNTIL ETHIOPIA’S NATIONAL ELECTION 0Days 0Hours 0Minutes 0Seconds



ROLLER POSTER


ROLLER POSTER

A theatrical spectacle unfolds as retired tyre is cleverly placed outside of a repair shop, serving as a sign for road travellers around German Adebabay. The dismantled rubber cushion that once served as an important layer for vehicle wheels stands on the side-road, rotting away the scorching sun.  In line with a citywide campaign to upgrade Addis Abeba's aesthetics and control illegal advertisements new standards have been approved serving as the ground to the sweeping campaign that stipulates zonal aesthetics must be maintained while outdoor adornments. It is hoped to be complementary to city landmarks and infrastructure developments.

[ssba-buttons]

In-Picture

IRON JUNGLE

Somewhere between “Monday morning motivation” and “this job definitely didn't come with a user manual,” a lone artisan of steel crouches in the middle of what looks like a metal jungle gym designed by a very ambitious architect. Armed with a welding mask, gloves, and the kind of focus that says “I have seen things you wouldn't believe,” he wrestles with a stubborn piece of machinery that looks like it lost an argument with gravity years ago and never recovered. Around him: a fores...


In-Picture

STREET SPARKS

At Gabon Street near Meskel Flower Roundabout, a multi-deck car carrier stacked with brightly modified rally vehicles moves through the capital's grey afternoon, drawing attention without trying too hard. The convoy feels out of place in the daily rhythm of traffic, yet it signals something bigger taking shape beneath the surface. These purpose-built machines point to a growing motorsport and automotive subculture finding space in the city's evolving leisure economy. As Addis Ababa continues...


In-Picture

SMILE CRAFT

In the heart of 4 Kilo, tradition is still very much in business. The city's most underrated essential accessory is on full display: the humble Miswak also known as mefaqiya in Amharic. No toothpaste needed, just grab it and go like past generations. It's a reminder that success doesn't always arrive in grand announcements, it gets built, stubbornly and patiently, one small branch at a time. Even ambition here has a manual setting. Keep your focus sharp, your intentions cleaner than freshly p...