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Tourism Ethiopia Partners with Facebook

Mar 20 , 2021

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Tourism Ethiopia is partnering with Facebook on a project aimed at alleviating the detrimental effects of the COVID-19 pandemic on the tourism industry. Dubbed "Boost with Facebook for Tourism Ethiopia," the partnership focuses on improving the digital marketing capabilities of small and medium enterprises engaged in the tourism and hospitality industries. It aims to reach 5,000 businesses through the provision of training on the use of the Facebook family of apps, which include Instagram and WhatsApp, for marketing purposes. The initiative is currently being run virtually through instructor-led live webinar sessions led and implemented by Summer Media, a domestic advertising agency, founded in 2013 by Frezer Tesfahun.

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Coffee Hub Illu Ababor Targets Bigger Share in Global Market

Illu Ababor Zone supplied more than 51,000 tons of coffee to the central market in the 2024/25 fiscal year, Deputy Administrator Mohammed Teha reported. The effort is part of the "Neqemte Initiative," designed to promote production, productivity, and quality in top foreign exchange earner. The zone spans over 700,000 hectares, including 300,000 hectares of newly planted and rehabilitated coffee and 400,000 hectares of wild varieties, cementing its role as a major coffee hub. Officials highlig...

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From Loan to Tap, Ministry Secures Water Infrastructure Funds

The Ministry of Water & Energy has signed a cooperation framework with China Exim Bank, facilitated by contractor CGCOC, securing a 100 million dollars loan. State Minister for Drinking Water & Sanitation Ambassador Asfaw Dingamo (PhD) said the funding will finance water supply and sanitation infrastructure in five cities: Holeta in Oromia, Areka in the South, Inseno and Tora in Central Ethiopia, and Mizan Aman in the South...

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Bureau Rolls Out QR-Enabled IDs for Inspectors

The Addis Abeba Revenues Bureau has equipped inspectors with QR (quick response) code-integrated ID cards to curb fraud and improve transparency. Launched in Mercato, the system lets merchants verify inspectors' identities via smartphone, deterring impersonation and extortion. Bureau head Biniyam Mikiru said the move strengthens technology-backed oversight and shields compliant taxpayers. Inspectors will also wear new uniforms to distinguish them from impostors. Merchants praised the reform, say...

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