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Tourism Ethiopia Partners with Facebook

Mar 20 , 2021

Tourism Ethiopia is partnering with Facebook on a project aimed at alleviating the detrimental effects of the COVID-19 pandemic on the tourism industry. Dubbed "Boost with Facebook for Tourism Ethiopia," the partnership focuses on improving the digital marketing capabilities of small and medium enterprises engaged in the tourism and hospitality industries. It aims to reach 5,000 businesses through the provision of training on the use of the Facebook family of apps, which include Instagram and WhatsApp, for marketing purposes. The initiative is currently being run virtually through instructor-led live webinar sessions led and implemented by Summer Media, a domestic advertising agency, founded in 2013 by Frezer Tesfahun.

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Parliament Reviews Bill Allowing Foreign Property Ownership

A draft proclamation that would allow foreigners to own or occupy immovable property in Ethiopia has been submitted to parliament by the Council of Ministers. Designed to attract foreign investment, the draft law plans to ensure that Ethiopian citizens retain their right to land ownership and use. According to a statement from the Prime Minister's Office, the draft was among six agenda items discussed and approved during the Council's regular session held on May 2, 2025. The proclamation is e...

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Speeding in the Spotlight as New Safety Drive Begins

The Road Safety and Insurance Fund Service has stated that drivers are responsible for 68 percent of traffic accidents in Ethiopia, with the remainder mainly caused by pedestrians and road conditions. On this topic, the service launched a one-month mass media campaign on last week focused on raising awareness about speeding, the leading cause of traffic accidents. The campaign, under the motto "Slow Down, Speeding Ruins Lives," plans to shed light on the dangers of speeding. Yohannes Lemma, E...

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Askari Metals Secures Five Gold Licenses in Untapped Adola Belt

Askari Metals has acquired 100pc of Rift Valley Metals, gaining five gold exploration licences covering 460sqkm in Ethiopia's Adola Greenstone Belt, part of the southern Arabian-Nubian Shield, a mineral-rich but underexplored region. "The exploration areas—Sakaro, Sakaro West, Lega Dembi South, Megado, and Wayu Boda—lie near Ethiopia's top gold mines, including Lega Dembi and Sakaro, which have produced over three million ounces of gold. The area is known for orogenic gold systems hosted...

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