WHEEL TREND


WHEEL TREND

Bridging eras on two wheels — at the entrance of Bole Mini, across from Millennium Hall, a new generation is catching the cycling wave. With smartphones in hand and digital IDs ready, young riders log into the Addis Bike app to rent bicycles for just five cents an hour, cruising as far as Denbel Shopping Centre to then return it to one of the four bike stations in town. Bike lanes meet bold futures in this new urban rhythm.

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TIMELESS COMEBACK

Unilever Ethiopia, a subsidiary of the British household name Unilever, unveiled a new line of Vaseline skincare products on Thursday, June 26, at the Sheraton Hotel. The launch featured several new scented lotions and petroleum jelly products. Unilever Ethiopia CEO Nesibu Temesgen and UK Ambassador to Ethiopia Darren Welch attended the event...


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SKY LOOP

As a part of the enormous makeover of the country, a curvacious metal object pops out around Ghion Hotel, Stadium area announcing its presence among the electric poles in the area. Huge structures like these exist around the world serving different purposes and as a country planned for smart cities, the newly upgrades hint the essence of the plan...


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DRIED WEALTH

No matter the inflation or currency swings, food stays a top priority after shelter—though both come at a high cost. Ehel Berenda in Atobis Tera, the backbone of the grain supply, waits for customers making their once-in-a-few-months bulk purchase, unless big events call for food to serve hundreds or thousands. Dried foods like grains and pulses are essential here: mainly because they can be stored well for months, and ensure families have security when times get tough...