TECNO Surpasses Samsung in African Market

Apr 24 , 2021


The Chinese mobile phone manufacturer, TECNO, has overtaken Samsung as the smartphone brand with the largest distribution in Africa's market, accounting for 18pc of all smartphone shipments to the continent in 2020. TECNO, founded in 2006, has been deepening its ties to the African market and has expanded to over 60 countries in Asia, Latin America and the Middle East in recent years. Samsung's share of smartphones in Africa fell to 15pc from 18pc during the previous year, according to Counterpoint Technology Market Research (CTMR), a global firm specialising in products in technology and telecom. Counterpoint also reported a 6.7pc fall in overall smartphone shipments to Africa in 2020, largely due to supply chain disruptions caused by COVID-19. The two Asian manufacturers are way ahead of other well-known smartphone brands in terms of market share in Africa, with Huawei registering eight percent of shipments during the same period, while Apple accounted for just one percent.


Radar

Ethio Telecom Launches New Marketplace with Cash-Back Guarantee

Ethio Telecom has launched Zemen Gebeya, a nationwide digital marketplace integrated into the telebirr SuperApp, offering a secure platform for consumers and businesses to trade goods and services. The platform includes a built-in escrow service, allowing payments to be held temporarily until the buyer confirms delivery. If a product is not delivered or the buyer is dissatisfied, the payment is returned—creating a cash-back guarantee model designed to build trust in online transactions. Lau...


Radar

Ethiopia-Israel Business Forum Opens Doors to Investment Opportunities

The Ethiopia-Israel Business Forum took place last week at the Hyatt Regency Addis Abeba, bringing together Ethiopian government officials and investors from Israel. Officials presented a range of investment opportunities, while Israeli investors expressed interest in entering the market. The forum opened with remarks from the foreign ministers. Gedion Timotheos, Ethiopia's Minister of Foreign Affairs, used his address to extend a formal invitation to the Israeli business community, stressing...


Radar

National Bank Injects Millions Through Foreign Currency Auction

The National Bank of Ethiopia (NBE) is continuing its push to stabilise the foreign exchange market, injecting millions of dollarss into the economy through a series of currency auctions. According to official data, the latest auction was held on May 7, 2025, during which 60 million dollars was supplied to 16 participating banks at an average exchange rate of 132.9643 Br per dollar. In the previous month, the NBE held two auctions: 70 million dollars was offered on April 16 to 26 banks at an...