TECNO Surpasses Samsung in African Market

Apr 24 , 2021

The Chinese mobile phone manufacturer, TECNO, has overtaken Samsung as the smartphone brand with the largest distribution in Africa's market, accounting for 18pc of all smartphone shipments to the continent in 2020. TECNO, founded in 2006, has been deepening its ties to the African market and has expanded to over 60 countries in Asia, Latin America and the Middle East in recent years. Samsung's share of smartphones in Africa fell to 15pc from 18pc during the previous year, according to Counterpoint Technology Market Research (CTMR), a global firm specialising in products in technology and telecom. Counterpoint also reported a 6.7pc fall in overall smartphone shipments to Africa in 2020, largely due to supply chain disruptions caused by COVID-19. The two Asian manufacturers are way ahead of other well-known smartphone brands in terms of market share in Africa, with Huawei registering eight percent of shipments during the same period, while Apple accounted for just one percent.



A street lamp around Addis Abeba Stadium melds into the concrete backdrop emblematic of the capital's ageing infrastructure. Over the past few years, Ethiopia's electric grid has been subject to destruction and theft, subjecting the public treasury to hundreds of millions in losses. Nearly half of the country's population does not have access to electricity. A series of projects by the World Bank has contributed to the slight but essential upgrade to the nation's grid, including a 500 million do...



A trio of donkeys drag along the main road in front of Menlik School around the Arat Kilo area. While the four-legged domestic animal is a venerated member of the Ethiopian labour force, its skin and meat are increasingly valued in the international markets. Rhong Chang, a donkey slaughterhouse operating in Assela Town, Oromia Regional State reopened its services after a seven-year break two years ago. Public outroar has often accompanied the entrance of donkey abattoirs into Ethiopia since anot...



A bustling market emerges under a bridge in the boroughs of the Bole Michael area. Addis Abeba City Administration has launched a series of aesthetic initiatives embalmed in themes of beautification and urbanisation that have removed thousands of shops built with makeshift tents. Above a quarter of Addis Abeba's labour force is engaged in the informal economy, which while often associated with connotations of illegality, remains a sizeable employer in emerging economies across the world. Calibra...