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Coffee Export Platform Links Ethiopian Roasters with Overseas Consumers


Coffee Export Platform Links Ethiopian Roasters with Overseas Consumers

Ethiopian coffee roasters have gained a direct route to international consumers through a multi-brand e-commerce export platform launched by DHL Express Ethiopia and EXM Global PLC. The companies say it is the first platform of its kind in Ethiopia. Bringing together 10 Ethiopian coffee brands in a single digital marketplace, the platform enables overseas customers to order freshly roasted coffee in quantities ranging from speciality retail purchases to larger commercial volumes. DHL Express will handle deliveries through its international logistics network, which serves more than 220 countries and territories. The initiative combines EXM Global's digital marketplace, supplier onboarding, quality assurance, and European Union Deforestation Regulation (EUDR) compliance services with DHL's customs expertise and express delivery network. Imran Nuruhussen, chief executive officer of EXM Global, said the platform creates a direct link between Ethiopian coffee roasters and consumers worldwide. He said it also enables local businesses to retain more value from their exports. Dirk Van Doorn, managing director of DHL Express Ethiopia, said the partnership would help Ethiopian coffee businesses expand into international markets by combining digital commerce with global logistics capabilities.

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